Core Insights - The event "Chengdu Cultural Tourism (Hungary) Promotion Conference and Chengdu Gift Exhibition" successfully showcased Chengdu's rich historical heritage and modern vitality to various sectors in Hungary [1][7] - The "Chengdu Gift" exhibition featured four main areas: cultural and creative products, intangible cultural heritage fashion, trendy toys, and other categories, highlighting the blend of tradition and innovation [1][7] - Chengdu's cultural tourism brand "Chengdu Gift," set to launch in 2025, aims to creatively transform and develop local cultural resources through the promotion of cultural products [7] Group 1 - The event was co-hosted by Chengdu's Cultural, Radio, Television, and Tourism Bureau and the Chinese Tourism Office in Budapest, emphasizing the importance of cultural exchange [1] - The exhibition included creative products inspired by Chengdu's cultural icons, such as the Jinsha Site and Du Fu's Thatched Cottage, showcasing the transformation of historical resources into modern experiences [1][7] - The promotion highlighted Chengdu's identity as a historical cultural city and a modern international metropolis, enhancing local audiences' understanding of Chengdu's culture [7] Group 2 - The "Chengdu Gift" brand has already gained recognition on international platforms, winning multiple awards at events like the China International Consumer Products Expo and the Osaka World Expo [7] - The integration of intangible cultural heritage and IP development is seen as crucial for cultural outreach, with the brand enhancing its international influence [7] - The event aimed to strengthen practical cooperation between China and Hungary in the cultural tourism sector [7]

Core Insights - The Chengdu Gift market, which integrates intangible cultural heritage displays and cultural creative consumption, opened on October 1, attracting both locals and tourists [1][3] - The market showcases a variety of representative products under the "Chengdu Gift" brand, highlighting the innovative blend of traditional craftsmanship and modern aesthetics [3] Product Matrix - The "Chengdu Gift" initiative has developed a diverse product matrix, featuring 223 selected items across six categories, including cultural heritage, fashion, technology, trendy toys, and local specialties [3] - Notable products include jewelry inspired by the ancient Jinsha culture and modern lifestyle items like panda-themed toys and cultural derivatives [3] Market Presence - The "Chengdu Gift" initiative has established a multi-dimensional network of "temporary experience + permanent consumption" through 22 offline stores in popular tourist areas and cultural venues [3] - The combination of temporary markets and permanent stores caters to both short-term tourist experiences and daily cultural consumption needs for residents [3]

Core Insights - Chengdu's cultural products are creating new consumption scenarios, with flagship stores and first stores integrating local elements in historical cultural districts [2][4] - The "Chengdu Gifts" initiative showcases a diverse product matrix, including 223 selected items across six categories, emphasizing the transmission of Chengdu's cultural genes [4] Group 1: Product and Market Development - The "Chengdu Gifts" initiative has launched 223 products through three selection rounds, covering categories such as cultural heritage, fashion, technology, toys, and local specialties [4] - The initiative has established a multi-dimensional network of "temporary experiences + permanent consumption," with 22 offline stores in popular tourist areas and cultural venues [4] Group 2: Cultural and Economic Impact - The temporary market at Chitang Street complements the permanent stores, catering to both tourists' short-term cultural experiences and residents' daily cultural consumption needs [4] - "Chengdu Gifts" aims to enhance the cultural tourism consumption ecosystem, promoting the transmission and innovation of Tianfu culture while positioning Chengdu as a new benchmark for cultural tourism consumption in China [4]

Core Viewpoint - Chengdu's cultural and creative industry has thrived, contributing over 10% to the local GDP for five consecutive years, driven by its rich cultural heritage and innovative atmosphere [1] Group 1: Cultural and Creative Products - The "Chengdu Gifts" have gained popularity, showcasing local characteristics and cultural depth, with over 500 creative products available since the opening of the Chengdu Gifts Jinli Experience Center on June 18 [2][11] - Creative products have created new consumption scenes, with flagship stores integrating local elements, leading to unexpected sales growth in related businesses [2][11] - Chengdu's cultural products are evolving into new consumer experiences, with various creative items available in tea shops and other venues, enhancing visitor engagement [4][11] Group 2: Digital Empowerment and Innovation - Digital technology is accelerating the development of creative products, with over 17 embroidery companies in Chengdu's Xiu Li Shu Embroidery Innovation Industrial Park producing nearly 100 new creative items [12][16] - AI-assisted design systems have improved the efficiency of creative processes, with a reported 80% increase in creative output and a significant reduction in costs [18][16] - The digital creative industry in Chengdu is projected to reach a total scale of 3,819 billion by 2024, with 25 companies on the "Tianfu Cultural Creation Board" valued at over 13 billion [18] Group 3: Government Support and Policy - Chengdu's government has implemented a "policy toolbox" to support the cultural and creative industry, including a 10 billion fund and various loan products to alleviate financing difficulties [22][24] - Personalized incentives have been introduced to support different creative sectors, such as digital economy policies for gaming and esports [24] - The city has attracted 1.56 million young talents in the past three years, contributing to the growth of the cultural and creative industry, which achieved a value-added increase of 7.44% in the first half of the year [30]

Core Insights - Chengdu's cultural and creative industry has maintained over 10% of the local GDP for five consecutive years, leveraging its rich cultural heritage and innovative atmosphere [1] - The city has introduced 104 must-buy products, enhancing the appeal of "Chengdu gifts" for tourists [9] - The integration of digital technology is accelerating the innovation and production of cultural products, with significant contributions from AI-assisted design systems [10][13] Group 1: Cultural and Creative Products - Chengdu has seen a surge in cultural products, with over 500 creative items available at the Chengdu Liwu Jinli Experience Center since its opening on June 18 [1] - A mobile flagship store has successfully integrated local cultural elements into its product offerings, resulting in unexpected sales growth over the past year [2] - The emergence of new consumption scenarios, such as themed cafes and stores, is enhancing the cultural experience for visitors [4][5] Group 2: Digital Empowerment - The integration of AI in the design process has significantly improved efficiency and reduced costs for creative enterprises, with a reported 80% increase in creative output [15] - The establishment of an AI-assisted pattern design system has streamlined the design cycle for traditional crafts like Shu embroidery, allowing for faster product development [13] - The digital creative industry in Chengdu is projected to reach a total scale of 3,819 billion by 2024, indicating robust growth potential [15] Group 3: Government Support and Policy - Chengdu's government has implemented a "policy toolbox" to support the cultural and creative industry, including a 10 billion fund and various financial incentives for enterprises [19][21] - The city has attracted 1.56 million young talents over the past three years, providing a fresh workforce for the creative sector [27] - The local government has tailored support measures for different creative industries, enhancing the overall ecosystem for cultural enterprises [21][23]

Core Viewpoint - Chengdu is launching a diverse summer consumption season themed "World Games in Chengdu" from June to August, coinciding with the upcoming 12th World Games, aimed at enhancing consumer experiences for residents and tourists [1] Group 1: Consumption Activities - Chengdu will host the "World Games in Business Circles" event in key shopping areas like Chunxi Road, featuring AR/VR interactions and sports markets to create an engaging atmosphere [2] - The "Chengdu Shopping Plan" will connect city landmarks such as "IFS Giant Panda" and "SKP Vitality Tower," promoting a "shop while sightseeing" experience [2] - Various promotional activities will be launched, including the "Chengdu Import Carnival" and "Summer Welcome Gift Package" [2] Group 2: Food and Beverage Initiatives - The city will organize the "Stylish Chengdu" Beer Music Carnival in multiple districts, using beer and music to create immersive consumption experiences [2] - A list of over 160 restaurants, accommodations, and attractions will offer discounts during key events, encouraging ticket-based promotions [2] - The Chengdu Business Bureau will release a summer food map for the "2025 Chengdu Beer Music Carnival," featuring 100 selected merchants across 10 routes [2] Group 3: Cultural and Sports Events - Chengdu plans to introduce nighttime activities such as "World Games Night Tours" and street performances, along with various sports events [3] - The city will host over 10 high-level sports events, including the Chinese Super League and AFC Champions League, integrating dining and shopping experiences [3] - More than 200 community sports events will be organized, covering traditional and World Games sports, providing diverse participation options for citizens [3] Group 4: Visitor Services - Chengdu is implementing four major "City Welcomes Guests" initiatives to enhance visitor experiences during key events, including ticket-based discounts and direct transport services [3] - The city will optimize the inbound consumption payment system and promote instant tax refund services for international visitors [3] - A bilingual menu demonstration area will be established to facilitate foreign tourists' dining experiences [3] Group 5: Merchandise and Souvenirs - The first batch of "Must-Buy Must-Bring" products has been launched, featuring 104 city gifts under the themes "Chengdu Gifts" and "Chengdu Flavors," catering to tourists' desires to take home souvenirs [4] - Tourists can purchase these items at key scenic spots and shopping areas, enhancing the local retail experience [4] Group 6: Cultural Promotion - The Chengdu World Games Executive Committee is promoting over 420 licensed products featuring the mascots "Shu Bao" and "Jin Zai," with 55 licensed retail locations to facilitate "watching and shopping" interactions [6] - Cultural activities will be organized in communities, shopping areas, and schools to promote World Games culture and meet diverse fitness needs [6]

Group 1: Core Consumption Growth - The city achieved a 30% year-on-year increase in second-hand car retail sales [1] - The supply of commodity housing is set at 120,000 units [1] - The city aims for a 5% growth in total retail sales of consumer goods by 2025, with service consumption retail accounting for over 50% [2][3] Group 2: Service Consumption Expansion - The city is promoting sports consumption, targeting a scale exceeding 80 billion yuan [1] - Over 120 large concerts and music festivals will be held [1] - More than 1,000 exhibition events, including the Chengdu International Auto Show, will be organized [1][2] Group 3: New Consumption Initiatives - The city has launched 800 new stores and plans to host 100 premiere events [1] - Online retail sales are expected to grow by over 5% year-on-year [1] - The establishment of 30 overseas panda tourism stations is part of the new consumption strategy [2] Group 4: Consumer Environment Improvement - The implementation of paid annual leave policies is encouraged to enhance the consumer environment [2] - The city plans to add at least 150 "reassuring and comfortable consumption units" [2] - The initiative includes the construction of 75 new or expanded basic education schools, adding 50,000 new student places [2] Group 5: Targeted Consumer Support - The city will provide 12,000 units of commodity housing and expand the use of housing provident funds [3] - The plan includes the development of community-based elderly education resources and the establishment of childcare service centers [3] - The initiative aims to stimulate consumption through a combination of local subsidies, merchant discounts, and product price reductions [3]