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成都祠堂街非遗市集开市!“成都礼物”点亮双节文旅消费
Sou Hu Cai Jing· 2025-10-02 02:36
封面新闻记者 杨金祝 10月1日,国庆假期首日,集非遗展示与文创消费于一体的特色市集,在成都市祠堂街新华日报驻成都办事处热闹开市。作为展现天府文化的重要窗口, 市集将"成都礼物"的匠心与市井烟火融合,成为市民游客打卡热门地。 此次市集上,"成都礼物"专属展位集中陈列非遗时尚、蓉味手信等代表性产品,展示传统技艺与现代审美的创新碰撞;同步开展的非遗技艺展演、手作体 验活动,更让市民游客近距离感受文化传承的温度与"成都礼物"的文化底蕴。 事实上,祠堂街非遗市集仅是"成都礼物"城市布局的缩影。目前,"成都礼物"已构建起丰富的产品矩阵,经三批次遴选推出223件(套)获评产品,涵盖 文博文化、非遗时尚、智慧科技、潮流玩具、蓉味手信等六大类别。从承载千年文脉的金沙"太阳神鸟"首饰、瓷胎竹编礼盒,到贴合现代生活的熊猫IP潮 玩、交子文化衍生品,均是传递成都文化基因的生动载体。 在场景布局上,"成都礼物"形成"临时体验+常设消费"的多维网络。除祠堂街临时市集外,成都市区已布局22家"成都礼物"线下门店,广泛覆盖宽窄巷 子、锦里、武侯祠及成都博物馆等热门景区与文博场馆。临时市集的限时热闹与常设门店的持续运营形成互补,既满足游客短 ...
祠堂街非遗市集开市!全市22家“成都礼物”等你来体验
Sou Hu Cai Jing· 2025-10-01 04:05
▲成都礼物 在成都,文创产品"生长"出消费新场景,一批融合本土元素的首店、旗舰店纷纷落户历史文化街区,成 为消费"潮流新坐标"。 当前,"成都礼物"正通过产品创新与场景拓展完善文旅消费生态,不仅让天府文化的传承与创新可触可 感,更以"传巴蜀文化之礼,让世界遇见成都情"的理念,为成都文旅消费场景升级注入强劲动力,助力 成都打造具有全国影响力的文旅消费新标杆。 事实上,祠堂街非遗市集仅是"成都礼物"城市布局的缩影。记者了解到,截至目前,"成都礼物"已构建 起丰富的产品矩阵,经三批次遴选推出223件(套)获评产品,涵盖文博文化、非遗时尚、智慧科技、 潮流玩具、蓉味手信等六大类别,均是传递成都文化基因的生动载体。 在场景布局上,"成都礼物"形成"临时体验+常设消费"的多维网络。除祠堂街临时市集外,成都市区已 布局22家"成都礼物"线下门店,覆盖宽窄巷子、锦里、武侯祠及成都博物馆等热门景区与文博场馆。 红星新闻记者 赵雨欣 图据成都市对外文化交流中心 从承载千年文脉的金沙"太阳神鸟"首饰、瓷胎竹编礼盒,到贴合现代生活的熊猫IP潮玩、交子文化衍生 品……10月1日,成都市祠堂街非遗市集热闹开市。此次市集上,"成都礼物"专 ...
活力中国调研行丨文创产品“长”出消费新场景 AI赋能让“成都礼物”加速上新
Sou Hu Cai Jing· 2025-09-10 12:17
Core Viewpoint - Chengdu's cultural and creative industry has thrived, contributing over 10% to the local GDP for five consecutive years, driven by its rich cultural heritage and innovative atmosphere [1] Group 1: Cultural and Creative Products - The "Chengdu Gifts" have gained popularity, showcasing local characteristics and cultural depth, with over 500 creative products available since the opening of the Chengdu Gifts Jinli Experience Center on June 18 [2][11] - Creative products have created new consumption scenes, with flagship stores integrating local elements, leading to unexpected sales growth in related businesses [2][11] - Chengdu's cultural products are evolving into new consumer experiences, with various creative items available in tea shops and other venues, enhancing visitor engagement [4][11] Group 2: Digital Empowerment and Innovation - Digital technology is accelerating the development of creative products, with over 17 embroidery companies in Chengdu's Xiu Li Shu Embroidery Innovation Industrial Park producing nearly 100 new creative items [12][16] - AI-assisted design systems have improved the efficiency of creative processes, with a reported 80% increase in creative output and a significant reduction in costs [18][16] - The digital creative industry in Chengdu is projected to reach a total scale of 3,819 billion by 2024, with 25 companies on the "Tianfu Cultural Creation Board" valued at over 13 billion [18] Group 3: Government Support and Policy - Chengdu's government has implemented a "policy toolbox" to support the cultural and creative industry, including a 10 billion fund and various loan products to alleviate financing difficulties [22][24] - Personalized incentives have been introduced to support different creative sectors, such as digital economy policies for gaming and esports [24] - The city has attracted 1.56 million young talents in the past three years, contributing to the growth of the cultural and creative industry, which achieved a value-added increase of 7.44% in the first half of the year [30]
文创产品“长”出消费新场景 AI赋能让“成都礼物”加速上新
Core Insights - Chengdu's cultural and creative industry has maintained over 10% of the local GDP for five consecutive years, leveraging its rich cultural heritage and innovative atmosphere [1] - The city has introduced 104 must-buy products, enhancing the appeal of "Chengdu gifts" for tourists [9] - The integration of digital technology is accelerating the innovation and production of cultural products, with significant contributions from AI-assisted design systems [10][13] Group 1: Cultural and Creative Products - Chengdu has seen a surge in cultural products, with over 500 creative items available at the Chengdu Liwu Jinli Experience Center since its opening on June 18 [1] - A mobile flagship store has successfully integrated local cultural elements into its product offerings, resulting in unexpected sales growth over the past year [2] - The emergence of new consumption scenarios, such as themed cafes and stores, is enhancing the cultural experience for visitors [4][5] Group 2: Digital Empowerment - The integration of AI in the design process has significantly improved efficiency and reduced costs for creative enterprises, with a reported 80% increase in creative output [15] - The establishment of an AI-assisted pattern design system has streamlined the design cycle for traditional crafts like Shu embroidery, allowing for faster product development [13] - The digital creative industry in Chengdu is projected to reach a total scale of 3,819 billion by 2024, indicating robust growth potential [15] Group 3: Government Support and Policy - Chengdu's government has implemented a "policy toolbox" to support the cultural and creative industry, including a 10 billion fund and various financial incentives for enterprises [19][21] - The city has attracted 1.56 million young talents over the past three years, providing a fresh workforce for the creative sector [27] - The local government has tailored support measures for different creative industries, enhancing the overall ecosystem for cultural enterprises [21][23]
“世运有礼 成都等你”暑期消费季火热开启
Sou Hu Cai Jing· 2025-06-13 10:10
Core Viewpoint - Chengdu is launching a diverse summer consumption season themed "World Games in Chengdu" from June to August, coinciding with the upcoming 12th World Games, aimed at enhancing consumer experiences for residents and tourists [1] Group 1: Consumption Activities - Chengdu will host the "World Games in Business Circles" event in key shopping areas like Chunxi Road, featuring AR/VR interactions and sports markets to create an engaging atmosphere [2] - The "Chengdu Shopping Plan" will connect city landmarks such as "IFS Giant Panda" and "SKP Vitality Tower," promoting a "shop while sightseeing" experience [2] - Various promotional activities will be launched, including the "Chengdu Import Carnival" and "Summer Welcome Gift Package" [2] Group 2: Food and Beverage Initiatives - The city will organize the "Stylish Chengdu" Beer Music Carnival in multiple districts, using beer and music to create immersive consumption experiences [2] - A list of over 160 restaurants, accommodations, and attractions will offer discounts during key events, encouraging ticket-based promotions [2] - The Chengdu Business Bureau will release a summer food map for the "2025 Chengdu Beer Music Carnival," featuring 100 selected merchants across 10 routes [2] Group 3: Cultural and Sports Events - Chengdu plans to introduce nighttime activities such as "World Games Night Tours" and street performances, along with various sports events [3] - The city will host over 10 high-level sports events, including the Chinese Super League and AFC Champions League, integrating dining and shopping experiences [3] - More than 200 community sports events will be organized, covering traditional and World Games sports, providing diverse participation options for citizens [3] Group 4: Visitor Services - Chengdu is implementing four major "City Welcomes Guests" initiatives to enhance visitor experiences during key events, including ticket-based discounts and direct transport services [3] - The city will optimize the inbound consumption payment system and promote instant tax refund services for international visitors [3] - A bilingual menu demonstration area will be established to facilitate foreign tourists' dining experiences [3] Group 5: Merchandise and Souvenirs - The first batch of "Must-Buy Must-Bring" products has been launched, featuring 104 city gifts under the themes "Chengdu Gifts" and "Chengdu Flavors," catering to tourists' desires to take home souvenirs [4] - Tourists can purchase these items at key scenic spots and shopping areas, enhancing the local retail experience [4] Group 6: Cultural Promotion - The Chengdu World Games Executive Committee is promoting over 420 licensed products featuring the mascots "Shu Bao" and "Jin Zai," with 55 licensed retail locations to facilitate "watching and shopping" interactions [6] - Cultural activities will be organized in communities, shopping areas, and schools to promote World Games culture and meet diverse fitness needs [6]
成都出台2025年提振消费专项行动实施方案 将举办120场以上大型演唱会和音乐节
Si Chuan Ri Bao· 2025-05-23 03:48
Group 1: Core Consumption Growth - The city achieved a 30% year-on-year increase in second-hand car retail sales [1] - The supply of commodity housing is set at 120,000 units [1] - The city aims for a 5% growth in total retail sales of consumer goods by 2025, with service consumption retail accounting for over 50% [2][3] Group 2: Service Consumption Expansion - The city is promoting sports consumption, targeting a scale exceeding 80 billion yuan [1] - Over 120 large concerts and music festivals will be held [1] - More than 1,000 exhibition events, including the Chengdu International Auto Show, will be organized [1][2] Group 3: New Consumption Initiatives - The city has launched 800 new stores and plans to host 100 premiere events [1] - Online retail sales are expected to grow by over 5% year-on-year [1] - The establishment of 30 overseas panda tourism stations is part of the new consumption strategy [2] Group 4: Consumer Environment Improvement - The implementation of paid annual leave policies is encouraged to enhance the consumer environment [2] - The city plans to add at least 150 "reassuring and comfortable consumption units" [2] - The initiative includes the construction of 75 new or expanded basic education schools, adding 50,000 new student places [2] Group 5: Targeted Consumer Support - The city will provide 12,000 units of commodity housing and expand the use of housing provident funds [3] - The plan includes the development of community-based elderly education resources and the establishment of childcare service centers [3] - The initiative aims to stimulate consumption through a combination of local subsidies, merchant discounts, and product price reductions [3]