Group 1 - The core viewpoint of the articles highlights a significant shift in travel preferences from traditional sightseeing to personalized emotional experiences, reflecting a change in consumer sentiment towards emotional satisfaction [1][2][3] - Emotional consumption is defined as a behavior where consumers prioritize their emotional needs and experiences when purchasing goods or services, leading to a demand for deeper cultural immersion and emotional resonance during travel [1][2] - The tourism industry is adapting to this new trend by enhancing the quality of experiences and services, focusing on creating unique cultural atmospheres and ensuring that tourists feel a sense of belonging and self-identity during their travels [1][3] Group 2 - The emergence of new consumption scenarios and innovative experiences is reshaping the market, with "atmosphere upgrades" becoming a key feature as consumers seek immersive experiences that fulfill their emotional expectations [2][3] - Cross-industry integration within the cultural tourism sector, such as collaborations with music, technology, esports, and educational experiences, is generating new leisure and entertainment models that cater to diverse consumer needs [2] - Providing high-quality services and creating new consumer demands are essential strategies for driving emotional consumption, with a focus on personalized and customized travel services that respect and care for consumer preferences [3]