Core Points - The 2025 National Summer Cultural and Tourism Consumption Season will be held from July to August, focusing on enhancing cultural and tourism consumption during the summer [1] - The theme of the event is "Cultural and Tourism Benefits for the People, Sharing a Beautiful Life," aiming to meet the diverse cultural and tourism consumption needs of the public [1] Group 1 - The Ministry of Culture and Tourism will coordinate various agencies to launch a series of consumption promotion activities and benefit measures [1] - The Civil Aviation Administration of China will introduce summer air passenger service measures [1] - The China Meteorological Administration will release 16 summer tourism routes and special cultural tourism activities [1] Group 2 - Shandong Province will host over 4,000 cultural and tourism promotion activities during the summer, with more than 1,000 A-level scenic spots and over 500 star-rated hotels offering various discounts [2] - Qingdao City will initiate the "Enjoy Jiaodong QING Cool Summer" marine children's play season, featuring a series of special cultural tourism activities and discounts [2] - During the summer consumption season, over 4,300 cultural and tourism consumption activities will be held, with more than 39,000 sessions and over 570 million yuan in consumption subsidies distributed [2]