Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Sichuan Branch is actively supporting the development of the cultural and tourism industry in Sichuan Province by providing financial services and innovative solutions to enhance the region's tourism appeal and economic growth [1][3][5]. Financial Support for Cultural and Tourism Development - ICBC Sichuan Branch has provided over 16 billion yuan in loans to the cultural and tourism sectors, including entertainment, accommodation, and scenic tourism, as of the end of June [1]. - The bank has specifically supported the renovation and expansion of the Xichang Qionghai Hotel, providing nearly 400 million yuan in credit to enhance its facilities and capacity [3]. - ICBC Mianyang Branch has also contributed to the development of the Xianhai Lake Scenic Area by offering financial support for infrastructure and new business models since 2013 [4]. Infrastructure Development - The bank is leading a financing initiative of 5 billion yuan for the Dujiangyan to Siguniang Mountain mountain rail project, which aims to integrate transportation and tourism, enhancing regional economic development [5]. - This project will create a new tourist transport corridor and is expected to significantly boost the local economy and tourism industry [5]. Innovation in Payment Services - ICBC Sichuan Branch has introduced a "buy and refund" tax refund service for international tourists, enhancing the shopping experience and facilitating over 24 million yuan in inbound consumption [6]. - The bank has established a comprehensive payment service system at the Chengdu Shuangliu International Airport, improving payment efficiency for foreign visitors [6]. Consumer Experience Enhancement - The bank is actively participating in various consumer promotion activities organized by the tourism department, offering exclusive discounts and enhancing visitor experiences [7]. - Initiatives such as the "Random 1 Yuan Tour" theme activity and other promotional events are designed to boost consumer engagement in the tourism sector [7].