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2025年国庆中秋假期国内出游8.88亿人次 总花费超8090亿元
Zhong Guo Xin Wen Wang· 2025-10-09 05:54
Core Insights - The domestic travel market in China during the 2025 National Day and Mid-Autumn Festival holiday saw 888 million trips, an increase of 123 million trips compared to the 2024 holiday [1] - Total spending on domestic travel reached 809 billion yuan, up by 108.19 billion yuan from the previous year [1] Group 1: Travel Trends - The combination of National Day and Mid-Autumn Festival led to increased market enthusiasm, with popular destinations including red tourism sites like Jinggangshan and Yan'an [1] - Cultural themes such as harvest and Mid-Autumn were particularly favored, with events like the "Autumn Culture Season" in Wuyuan and "Moonwalk" at the Shanghai Planetarium attracting significant attention [1] Group 2: Cultural and Tourism Integration - Innovative cultural experiences were highlighted, with events like the "Hundred Dramas Lantern Festival" in Nanjing and the ninth China Opera Culture Week in Beijing drawing large audiences [2] - The integration of technology in tourism was evident with new experiences such as robot-themed areas and digital guide systems enhancing visitor engagement [2] Group 3: Consumer Engagement - Over 29,000 cultural and tourism activities were held nationwide, with more than 480 million yuan in consumer subsidies distributed to stimulate spending [2] - Initiatives like the "Tourist Scenic Area Joint Ticket" in the Beijing-Tianjin-Hebei region promoted resource sharing among local tourism [2]