红色旅游
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文化和旅游部党组书记、部长孙业礼:大力发展智慧旅游,提升旅游产品体验性、舒适性
Cai Jing Wang· 2025-12-12 03:03
Core Viewpoint - The article emphasizes the need to enrich the supply of high-quality tourism products and enhance the integration of culture and tourism to foster high-quality development in the industry [1] Group 1: Enhancing Tourism Product Supply - The Ministry of Culture and Tourism aims to improve the design and development of tourism products, introducing more high-standard offerings that reflect Chinese cultural spirit [1] - There is a focus on revitalizing tourist attractions and enhancing the quality of vacation areas, as well as cultivating leisure and specialty tourism products [1] - The development of smart tourism is prioritized to improve the experiential and comfort aspects of tourism products [1] Group 2: Improving Tourism Service Quality - The article highlights the importance of strengthening monitoring and evaluation of tourism service quality, as well as cultivating high-quality tourism service brands [1] - Enhancements in public tourism services are necessary, including improvements in public information, transportation, and emergency rescue services [1] - There is a call for increased safety management in tourism and stricter market regulation to address prominent issues [1] Group 3: Promoting Cultural and Tourism Integration - The integration of culture and tourism is emphasized, with a focus on using culture to enhance tourism and vice versa, fostering a blend of cultural and tourism products and markets [1] - The article advocates for incorporating more quality cultural content into tourism products and services, promoting cultural heritage tourism, red tourism, and educational tourism [1] - The strategy includes deepening the integration of culture and tourism with various industries to extend the industrial chain, create new value, and improve the quality of life for the public [1]
守护精神之魂——从贵州看红色文化焕发新的时代光芒
Xin Hua She· 2025-11-27 21:34
位于中国西南一隅的贵州,红色是其鲜明的文化底色。烽火岁月,从"乌蒙磅礴走泥丸"的长征,到抗战中的战略大后方,无数 革命先烈在这里牺牲、奉献,为这片热土注入蓬勃不息的红色基因。 今年3月,习近平总书记在贵州考察时指出,贵州历史底蕴深厚,红色文化丰富,民族文化多姿多彩,要利用这一优势,增强文 化自信、化风育人,助推经济社会发展。对民族特色村寨、传统村落和历史文化名村名镇,对革命战争时期留下的红色旧址, 要加强系统性保护。 在习近平文化思想的引领下,从科学规划、整体保护红色旧址,到发展红色旅游打造文旅品牌,再到春风化雨般的精神传承, 贵州高度重视保护、发掘红色文化资源,推动红色文化焕发出璀璨时代光芒,为区域发展注入持久的精神动力。 系统性保护筑牢烽火记忆 初冬时节,赤水河畔。走进遵义市习水县土城镇的红军总参谋部驻地旧址,灰白的石板、泛黄的柱础浸染了数百年的风霜,却 保持着原有的古朴,屹立不倒。 此处原为古寺庙惠民宫。长征期间,中央红军在这里拉开四渡赤水的序幕。古刹的戏台上,红军文工团表演话剧《打倒罗义 甫》,为红军的群众工作打下坚实基础。由于年久失修,惠民宫一度面临腐朽损毁的风险。 "近年来,我们筹集资金,对惠民宫 ...
【延安】加入世界旅游联盟
Shan Xi Ri Bao· 2025-11-21 00:43
Core Points - Yan'an officially joined the World Tourism Alliance on November 19, marking its entry into both the World Tourism Alliance and the Silk Road Tourism Cities Alliance, becoming the second city in Shaanxi Province to achieve this status after Xi'an [1] - The recognition of Yan'an as a benchmark city for cultural and tourism development in revolutionary areas reflects its rich red cultural heritage and quality tourism resources, as well as its recent achievements in cultural tourism development [1] - In 2023, Yan'an aims to establish itself as an internationally recognized red tourism destination, actively engaging in international cultural tourism exchanges [1] - The city has showcased its cultural heritage through performances like the Shaanbei Yangge and Anse Waist Drum in Hong Kong and Frankfurt, promoting local customs and culture globally [1] - Yan'an's tourism industry has become a significant driver of economic growth, with 40.55 million visitors and total spending of 33.28 billion yuan in the first three quarters of the year, representing year-on-year increases of 5.30% and 7.97% respectively [1] Industry Insights - The World Tourism Alliance, with the mission of "Tourism makes the world and life better," consists of 269 members from 49 countries and regions, including various entities across the tourism industry [1] - Yan'an's cultural and tourism bureau plans to leverage the alliance's international platform to enhance global cooperation in tourism product development, market exchange, and cultural exchange, aiming to elevate its international profile and influence [2]
红色旅游如何走得更远
Jing Ji Ri Bao· 2025-10-31 22:09
Core Insights - Recent red-themed films have significantly boosted red tourism sites, enhancing their appeal and visitor numbers [1] - The integration of red culture with tourism is becoming a vital industry for local development and the transmission of revolutionary heritage [1] - The Chinese government is investing over 10 billion yuan in 2024 to support the protection and development of red resources [1] Group 1: Policy and Development - The Ministry of Culture and Tourism and the Ministry of Education have launched a plan to incorporate red tourism into ideological education and social practice [2] - The plan has resulted in widespread participation, with over 30,000 students involved in a national red tourism creative planning competition [2] - The release of industry standards for red tourism development zones clarifies construction requirements and grading norms at the national level [2] Group 2: Industry Collaboration and Product Development - There is a need for regional collaboration and the creation of distinctive red brands by deeply exploring local red culture [2] - The development of composite product systems such as "Red + Research," "Red + Cultural Creation," and "Red + Health" is encouraged to integrate red resources with various sectors [2] Group 3: Technological Integration and Experience Enhancement - The introduction of digital technologies like VR/AR and the metaverse aims to recreate classic revolutionary scenes and enhance visitor experiences [3] - New media channels such as short videos and live streaming are being utilized to engage younger audiences through interactive projects [3] Group 4: Talent Development and Support - Collaboration between universities and red tourism sites is being promoted to establish research bases and training centers [3] - Specialized plans for improving guides and curators are being implemented to cultivate a professional workforce knowledgeable in history and effective in communication [3]
2025年国庆中秋假期国内出游8.88亿人次 总花费超8090亿元
Zhong Guo Xin Wen Wang· 2025-10-09 05:54
Core Insights - The domestic travel market in China during the 2025 National Day and Mid-Autumn Festival holiday saw 888 million trips, an increase of 123 million trips compared to the 2024 holiday [1] - Total spending on domestic travel reached 809 billion yuan, up by 108.19 billion yuan from the previous year [1] Group 1: Travel Trends - The combination of National Day and Mid-Autumn Festival led to increased market enthusiasm, with popular destinations including red tourism sites like Jinggangshan and Yan'an [1] - Cultural themes such as harvest and Mid-Autumn were particularly favored, with events like the "Autumn Culture Season" in Wuyuan and "Moonwalk" at the Shanghai Planetarium attracting significant attention [1] Group 2: Cultural and Tourism Integration - Innovative cultural experiences were highlighted, with events like the "Hundred Dramas Lantern Festival" in Nanjing and the ninth China Opera Culture Week in Beijing drawing large audiences [2] - The integration of technology in tourism was evident with new experiences such as robot-themed areas and digital guide systems enhancing visitor engagement [2] Group 3: Consumer Engagement - Over 29,000 cultural and tourism activities were held nationwide, with more than 480 million yuan in consumer subsidies distributed to stimulate spending [2] - Initiatives like the "Tourist Scenic Area Joint Ticket" in the Beijing-Tianjin-Hebei region promoted resource sharing among local tourism [2]
文旅部:2025年国庆中秋假期国内出游8.88亿人次
智通财经网· 2025-10-09 05:40
Core Insights - The 2025 National Day and Mid-Autumn Festival holiday saw a total of 8.88 billion domestic trips, an increase of 1.23 billion trips compared to the 2024 holiday [1][2] - Domestic tourism spending reached 809 billion yuan, up by 108.19 billion yuan from the previous year [1][2] Group 1: Market Performance - The cultural and tourism market remained stable and orderly during the holiday period [2] - The combination of National Day and Mid-Autumn Festival led to increased market enthusiasm [2] Group 2: Tourism Trends - Popular destinations included red tourism sites such as Jinggangshan in Jiangxi and Yan'an in Shaanxi, attracting large crowds [2] - Themed activities like the "Harvest and Mid-Autumn" events were well-received, with notable attractions such as the "Sun-drying Culture Season" in Wuyuan, Jiangxi [2] Group 3: Cultural Integration - Innovative cultural experiences were highlighted, including non-heritage activities in cities like Nanjing and Luoyang [3] - Major cultural events and performances attracted significant audiences, showcasing traditional Chinese arts [3] Group 4: Consumer Engagement - Over 29,000 cultural and tourism activities were held nationwide, with more than 480 million yuan in consumer subsidies distributed [3] - Initiatives like the "Tourist Scenic Area Joint Ticket" in the Beijing-Tianjin-Hebei region promoted resource sharing [3] Group 5: Technological Advancements - New technologies were implemented to enhance visitor experiences, such as digital guides at Dunhuang Mogao Caves and smart reservation systems at various attractions [3]
“双节”假日观察丨家国情、中国风、文化味,看文旅融合如何赋能假日经济
Xin Hua Wang· 2025-10-07 08:40
Core Insights - The article highlights the vibrant cultural tourism activities during the National Day and Mid-Autumn Festival, emphasizing the integration of culture and travel to meet the growing spiritual and cultural needs of the public [1][11]. Group 1: Red Tourism - During the National Day, the South Lake scenic area in Jiaxing, Zhejiang, experienced a surge in "red tourism," featuring unique photo spots like "South Lake 1921 Train" and "I Send Blessings to My Country" [2]. - In Yan'an, Shaanxi, citizens and tourists visited revolutionary sites and enjoyed red performances, reflecting on historical significance and fostering national pride [4]. Group 2: Cultural Experiences - In Xuzhou, Jiangsu, the "Han Emperor Feast" immersive experience project was launched, combining drama, scene recreation, and Han cuisine to offer a multi-dimensional cultural experience [6]. - In Huangshan, Anhui, the lantern festival attracted numerous visitors, with the local economy benefiting from night tourism initiatives [8]. Group 3: Economic Impact - The flourishing holiday tourism market reflects the public's demand for a better quality of life and serves as a strong indicator of China's sustained economic health [11]. - The "Only Dream of the Red Chamber: Drama Fantasy City" in Langfang, Hebei, became a popular destination, boosting consumption in surrounding commercial areas [9]. Group 4: Cultural Heritage - In Kashgar Ancient City, performers in traditional costumes reenacted historical figures, providing visitors with insights into the city's rich heritage [12].
山西黎城:特色主题活动点燃假期红色旅游热
Xin Hua She· 2025-10-06 02:16
Core Insights - The Huangyadong Cultural Tourism Area in Shanxi Province has successfully attracted a large number of visitors during the National Day and Mid-Autumn Festival holiday, showcasing a vibrant atmosphere filled with patriotic themes and activities [1][2] - The area emphasizes the importance of red culture and heritage, offering various performances and exhibitions to enhance the visitor experience while promoting national pride [1][2] Group 1 - The Huangyadong Cultural Tourism Area launched the "Heroic Taihang, Cradle of Military Industry" themed activities during the holiday, which not only increased tourism but also encouraged visitors to inherit red genes and cultivate patriotism [1] - The site features over 100 historical sites related to the War of Resistance, including the Huangyadong Armory and defensive works, making it a significant national memorial and red tourism destination [1] - On the first day of the holiday, the area received over 10,000 visitors, indicating strong interest and engagement from tourists [1] Group 2 - Various cultural activities were organized, including water stunt shows and folk performances, creating a festive atmosphere and enhancing the overall visitor experience [1][2] - The tourism area has also set up a red-themed explanation session and a non-heritage snack area, providing a comprehensive experience of watching performances, learning history, and tasting local cuisine [2] - The growth of the Huangyadong Cultural Tourism Area has positively impacted surrounding rural areas, leading to the emergence of local businesses such as farm stays and supermarkets, significantly boosting local income [2]
红色游、文化游、“沉浸游”……全国各地节日氛围浓 多场景尽享文旅“盛宴”
Yang Shi Wang· 2025-10-05 06:50
Core Viewpoint - The news highlights the increasing popularity of red tourism during the National Day and Mid-Autumn Festival holidays, with various regions showcasing cultural and historical attractions to enhance visitor experiences [1][3][4]. Group 1: Red Tourism and Cultural Attractions - The渡江战役纪念馆 (Cross-River Battle Memorial Hall) in Hefei reopened in August after renovations, featuring over 150 new exhibits and advanced technologies like AR to enhance visitor engagement, attracting around 8,000 visitors daily during the holidays [3]. - In Xinjiang, the红星耀双河陈列馆 (Red Star Shining Double River Exhibition Hall) hosted over 500 university students for patriotic education activities, emphasizing the importance of national defense [4]. - The city of双河 (Double River) reported a more than 20% year-on-year increase in tourist numbers during the first three days of the holiday [6]. Group 2: Technological Integration in Tourism - In Shaanxi, the中国西部AI创新港 (China Western AI Innovation Port) became a popular destination, featuring a VR theater that recreates historical scenes, allowing visitors to experience the Qin Dynasty's culture interactively [7]. - The use of brainwave interaction technology in the exhibition allows children to control activities without physical input, showcasing the integration of modern technology in cultural experiences [7]. Group 3: Local Events and Activities - Shaanxi hosted a dragon boat race during the holidays, attracting teams from across the country, blending traditional culture with modern sports [10]. - The白鹿原影视城 (Bailuyuan Film and Television City) in Xi'an featured continuous folk performances, enhancing the festive atmosphere and showcasing local traditions [12]. - In内蒙古 (Inner Mongolia), various cultural performances and food markets were organized, with over 37 million yuan in consumer vouchers distributed to stimulate tourism spending [15][17]. Group 4: Hospitality and Accommodation Trends - In南昌 (Nanchang), the influx of tourists during the holidays led to a surge in the local homestay market, with accommodations strategically located near popular attractions [18]. - Homestay platforms collaborated with local hosts to improve services and introduce unique local offerings, catering to diverse tourist needs [20]. Group 5: Community Engagement and Cultural Promotion - In江苏 (Jiangsu), the鱼市口大集 (Fish Market Gathering) provided a vibrant marketplace experience, featuring local delicacies, arts, and family-friendly activities, drawing significant crowds [21][23]. - In河南 (Henan), the陈家沟国际太极院 (Chenjiagou International Tai Chi Institute) organized Tai Chi practice sessions, promoting health and cultural heritage, with Tai Chi now practiced in over 150 countries [24][26].
国庆中秋假期热门目的地出炉!
Jin Rong Shi Bao· 2025-09-29 13:33
Group 1 - The tourism market is experiencing a shift towards personalized and in-depth travel experiences, moving away from traditional popular attractions [1] - During the National Day holiday, major cities like Beijing, Shanghai, and Chengdu remain top destinations due to their robust tourism infrastructure and resources [1] - There is a significant rise in interest for lesser-known county-level cities, with Alshan seeing a 340% increase in popularity for autumn tours [1] Group 2 - Three major themes have emerged: autumn tours, traditional cultural tours, and red tourism, with autumn tours gaining the most attention [1] - Popular self-driving routes such as Duku Highway and Gannan are trending, reflecting a preference for flexible travel styles [1] - The expansion of visa-free policies and increased international flight availability has made the eight-day holiday a key opportunity for outbound travel, with hotel bookings in popular countries doubling year-on-year [1] Group 3 - Social media influences travel decisions, with destinations that offer visually appealing experiences gaining popularity, indicating a maturation in the travel market [2]