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飞猪:升级度假商家评分体系,发布多款商家智能体
Jing Ji Wang· 2025-12-16 09:10
Core Insights - Fliggy announced a comprehensive upgrade to its vacation merchant rating system, aiming to create a more scientific and transparent long-term credit mechanism for vacation merchants and products [1][3] - The company will introduce four AI-powered tools to assist merchants in operations, thereby reducing operational costs [1][4] Group 1: Rating System Upgrade - The new vacation merchant rating system is designed around three main indicators: user reputation, product fulfillment, and service assurance, creating a "behavior + credit" mechanism [3] - The new system features a richer and more diverse evaluation dimension, including detailed metrics such as itinerary rationality and service quality, which enhances the objectivity of the ratings [3] - Measures against false reviews and malicious ratings have been incorporated, ensuring that well-performing merchants are not unfairly affected [3] Group 2: AI Integration - Fliggy plans to upgrade its platform tools to simplify data analysis, operational decision-making, and marketing efforts for vacation merchants [4] - AI capabilities will be integrated into various processes, including product publishing and user service, with early results showing over 15,000 products optimized through AI assistance in the first three quarters of the year [4][5] - Four AI assistants will be launched to streamline daily operations and enhance decision-making accuracy for merchants [4][5] Group 3: Growth Opportunities - The company anticipates three growth opportunities in the coming year: support from Alibaba's consumer platform strategy, new AI productivity, and the acceleration of inbound tourism [5] - Fliggy has become a key part of Alibaba's consumer platform strategy, enhancing its visibility and service offerings through new traffic channels and membership integration [5]