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飞猪:升级度假商家评分体系,发布多款商家智能体
Jing Ji Wang· 2025-12-16 09:10
Core Insights - Fliggy announced a comprehensive upgrade to its vacation merchant rating system, aiming to create a more scientific and transparent long-term credit mechanism for vacation merchants and products [1][3] - The company will introduce four AI-powered tools to assist merchants in operations, thereby reducing operational costs [1][4] Group 1: Rating System Upgrade - The new vacation merchant rating system is designed around three main indicators: user reputation, product fulfillment, and service assurance, creating a "behavior + credit" mechanism [3] - The new system features a richer and more diverse evaluation dimension, including detailed metrics such as itinerary rationality and service quality, which enhances the objectivity of the ratings [3] - Measures against false reviews and malicious ratings have been incorporated, ensuring that well-performing merchants are not unfairly affected [3] Group 2: AI Integration - Fliggy plans to upgrade its platform tools to simplify data analysis, operational decision-making, and marketing efforts for vacation merchants [4] - AI capabilities will be integrated into various processes, including product publishing and user service, with early results showing over 15,000 products optimized through AI assistance in the first three quarters of the year [4][5] - Four AI assistants will be launched to streamline daily operations and enhance decision-making accuracy for merchants [4][5] Group 3: Growth Opportunities - The company anticipates three growth opportunities in the coming year: support from Alibaba's consumer platform strategy, new AI productivity, and the acceleration of inbound tourism [5] - Fliggy has become a key part of Alibaba's consumer platform strategy, enhancing its visibility and service offerings through new traffic channels and membership integration [5]
飞猪升级度假商家信用评分体系、推出AI运营工具 激发供给创新
Zheng Quan Ri Bao Wang· 2025-12-15 13:18
Core Insights - Fliggy announced a comprehensive upgrade to its vacation merchant rating system, aiming to create a more scientific and transparent long-term credit mechanism for vacation merchants and products [1] - The company will introduce four AI-powered tools to assist merchants in operations, thereby reducing operational costs [1] Group 1: Market Trends - Consumer travel demand is shifting from mere experiences to seeking deep immersion, personalization, and unique emotional value, leading to a significant imbalance in supply and demand [2] - The number of new supply products increased by 18% over the past year, while fulfillment instances surged by 106%, indicating a growing demand for unique travel experiences [2] - Traditional supply is experiencing rapid growth in product numbers, but actual sales are declining, highlighting issues of homogenization and brand dilution in the industry [2] Group 2: Rating System Upgrade - Fliggy is upgrading its vacation merchant rating and evaluation system, which is set to enter internal testing soon [3] - The new rating system will focus on three main indicators: user reputation, product fulfillment, and service assurance, creating a "behavior + credit" mechanism for merchants [3] - The new system will include more diverse evaluation dimensions, such as itinerary rationality and service quality, while also addressing issues like false reviews and malicious ratings [3] Group 3: Platform Tool Enhancements - Fliggy is set to enhance its platform tools for vacation merchants, improving data analysis, operational decision-making, and marketing efforts [4] - AI will play a crucial role in these upgrades, with capabilities integrated into product publishing, user service, and operational decision-making [4] - The introduction of four AI assistants aims to simplify daily operations for merchants and enhance decision-making accuracy and execution efficiency [4] Group 4: Future Opportunities - The company anticipates three growth opportunities in the coming year: support from Alibaba's consumer platform strategy, new AI productivity, and the acceleration of inbound tourism [5]