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丝绸苏州2025十周年特展闭幕 3天吸引约4万人次
Su Zhou Ri Bao· 2025-10-13 00:22
Core Insights - The Silk Suzhou 2025 10th Anniversary Exhibition concluded on October 12, showcasing the achievements of the silk industry in Suzhou and China, while promoting trade cooperation and industry trends [1] - The exhibition attracted approximately 40,000 attendees over three days, generating over 120 million exposures on social media platforms [1] Industry Development - The exhibition serves as a significant platform for showcasing the revival of the silk industry and the reconstruction of cultural confidence, with brands like Qixiu Silk demonstrating their leadership and innovation [2] - The Suzhou silk industry has transitioned from traditional craftsmanship to modernization, with a focus on new product development, quality enhancement, and talent cultivation [4] - The "Silk Road New Opportunities" forum highlighted the importance of industry innovation and high-quality development, discussing the integration of technology, commerce, and sales [4] Technological Innovation - The exhibition featured innovative silk products, including a new generation of smart ironing machines and a world-first dual-sided digital printing machine for silk [5] - AI digital weaving technology was showcased, significantly enhancing the precision of silk fabric production [3] Market Trends - The event integrated online and offline experiences, leveraging social media platforms to drive engagement and sales, with a total GMV exceeding 2 million yuan during the exhibition [5] - The rise of brands like Longque Silk reflects a shift towards modern, culturally significant clothing that appeals to younger consumers [5] Future Opportunities - The silk industry is poised for growth, with government initiatives aimed at promoting high-quality development in traditional industries, including silk [6] - Suzhou aims to explore the market potential of the silk industry while continuing to innovate and enhance quality [6]