新一代电动沙发
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新一代电动沙发究竟有何不同?顾家家居革新电动沙发舒适体验
Bei Jing Shang Bao· 2025-10-25 11:19
Core Insights - The article highlights the launch of Kuka Home's new generation of electric sofas, which aims to reshape industry perceptions by addressing long-standing issues of functionality and design [1][11][15] Product Innovation - Kuka Home introduced three flagship products: Cloud Comfort JD.6016, Hertz Zero Gravity Pro KG.172B, and Smart Zone ZX.0088, emphasizing self-developed patented technology and user-centric design [1][11] - The Cloud Comfort JD.6016 features the K-TRON® Space Z function frame, which allows for a maximum extension of 180 cm even when placed against a wall, addressing height and stability issues that have plagued the industry [3][5] User Experience Enhancement - The new electric sofas are designed to meet diverse user needs, transforming them from mere seating into a "home comfort center" that accommodates relaxation, cleaning, and more [6][10] - The zero-gravity experience offered by the new sofas is tailored to modern consumers' desire for deep relaxation, with specific angle designs that reduce spinal pressure and promote blood circulation [8][10] Industry Standards and Differentiation - Kuka Home's approach includes a ten-year warranty on the function frame and key components, a significant upgrade from the typical 3-5 year warranty in the industry, reflecting confidence in product quality [13] - The company emphasizes a shift from traditional product development focused on features to a model that starts with deep user need analysis, ensuring that each product addresses specific consumer pain points [13][15] Market Positioning - Kuka Home aims to redefine the value perception of electric sofas, moving beyond the notion of them being mere upgrades to traditional sofas, and instead focusing on a comprehensive upgrade in technology, experience, and quality [15]