Core Insights - The "2025 Qingdao Fashion Sports Consumption Season Fashion Sports Carnival" was held on November 2, showcasing ten sports challenges and activities, creating a vibrant atmosphere for the city [1] - The event was free for the public, featuring interactive projects like frisbee throwing, curling, pickleball, and baseball, attracting a diverse audience from youth to seniors [3] - A dedicated sports industry interactive display area was established, inviting ten local sports-related enterprises and clubs to showcase their products and services, facilitating a seamless transition from experience to consumption [6] Group 1 - The event integrated fashion sports into a bustling commercial area, utilizing low-threshold and engaging interactive formats to create immersive scenarios for sports engagement and consumer conversion [8] - The carnival served as a vivid example of how fashion sports can enter everyday life, unlocking the potential for sports consumption and promoting the "sports+" integration development concept [8] - Participants expressed enthusiasm for trying new sports, indicating a successful alignment with the event's goal of integrating sports into daily life and driving consumption through experience [9]