Core Insights - The opening of Xinhua Department Store CC Mall marks a significant step in the strategic expansion of Xinhua Group, transitioning from a spatial operator to a proponent of better living [1][2] - The CC Mall aims to create a new commercial ecosystem centered around "natural healing + diverse experiences," providing convenience to local residents and stimulating the regional economy [1][2] Group 1: Strategic Importance - The successful renovation of CC Mall signifies the maturity of Xinhua Group's transformation strategy, enhancing operational capabilities and enabling a deeper strategic layout from regional to national levels [2] - Located in a prime area of Beijing, the CC Mall is designed to meet the shopping needs of approximately 822,800 residents within a 2-kilometer radius, thereby activating the local economy and fostering mutual growth among over a hundred merchants [2] Group 2: Innovative Retail Experience - CC Mall breaks away from traditional shopping models by focusing on urban service and family life, offering a blend of good products and experiences for visitors [4] - The mall features restructured space with various leisure and entertainment zones, integrating natural elements with commercial functions to create a "play + purchase" experience rather than a purely transactional one [4] Group 3: Brand and Product Offering - CC Mall has attracted over a hundred well-known brands, including Huawei, Xiaomi, and Nike, covering a wide range of categories such as daily necessities, electronics, and jewelry, to meet the diverse needs of local consumers [6] - The mall promotes a unique first-store economy with differentiated dining options, enhancing customer dining experiences and driving economic growth for tenant businesses [6] Group 4: Grand Opening Events - The grand opening featured multiple promotional activities, including significant discounts, giveaways, and festive events, aimed at attracting visitors and creating a lively atmosphere [6] - Activities included a large community meal, cake tasting, and various cultural events, enhancing the overall customer experience and engagement [6] Group 5: Future Vision - Xinhua Department Store CC Mall aims to continue its commitment to the philosophy of "heart towards beauty, walking with love," optimizing its business layout to serve the community better [7] - The mall aspires to become a cultural landmark that contributes to the high-quality development of Beijing's urban market economy [7]

新华百货CC mall打破传统 "纯购物模式"，聚焦于城市服务中心与家庭生活中心定位，用好产品好体验 服务南来北往的每一位来客。 商场内部，新华百货CC mall重塑造空间结构，打造"光屿森林"，"浮岛秘境"，"沐光游园"多个时尚休 闲文娱打卡地，将自然元素与商场商业功能融合，用模块化的治愈与实用性的游玩空间形成时间上的切 断，让"游玩+购"替代"买买买"的购物模式，用一站式的主题营销与沉浸式体验激活商业活力，为商户 长效发展保驾护航。 来源：大众网 2月11日，新华百货CC mall盛大启幕。该商业综合体以"焕新美好·享受生活"为核心，构建"自然自愈+多 元体验"新型商业生态，落成之后可为周边地区居民提供便利，为地区经济注入活泉之水。 新华百货CC mall的成功焕新改造，是新华百货集团转型升级战略成熟的标志。作为立足北京二环积水 潭桥核心区建面6.4万㎡的超大商业综合体，新华百货CC mall落地将带动商场内上百家商户共赢发展。 同时，新华百货CC mall不忘好产品与好服务的商场底色标签，上万件好物可最大程度满足周边居民消 费者便民需求。此外，商场发力推动的首店经济，差异化特色餐饮，不仅提升了游客到店就 ...

"随着消费群体逐步年轻化，消费理念也持续迭代，当下消费者的需求已经从传统的购买商品转向以体 验为主导。"商场相关负责人介绍，此番接手老商场改造，也主要从重塑商场定位、增加新业态入手， 改变了原先"纯购物"的传统商场经营模式，而是定位"城市服务中心"与"家庭生活中心"。 2月11日，新街口北大街，新华百货CC mall在原址重新开业，经过187天的闭店改造，这家经营了19年 的商场完成新老交接，成为集"吃喝玩购娱"于一体的商业新空间。 重新开业当天，众多老街坊在此重逢叙旧。商场市集人头攒动，二次元IP展、气球雨、非遗手作等互动 活动轮番登场，大人与孩子兴致勃勃地参与其中。一层中庭，一口大锅里正煮着热气腾腾的饺子，等待 试吃的队伍从这里一直排到南门门口。 "我从小就来逛新华百货，后来搬家了。今天商场重新开业，特意带着孩子和她爸回来看看。"队伍中， 市民李女士推着婴儿车，向家人讲述着自己的童年回忆，"以前这就是个买东西的地方，没有这么多好 吃的好玩的。" 改造后的商场在4层和5层增加了餐饮区，既有颇受消费者喜爱的茶饮、小吃、快餐品牌，也有便宜坊、 丹江鱼市等大店，番石榴野生菌火锅、徽巷里乡野徽菜两品牌的北京首店也在 ...