Group 1 - The article highlights the vibrant atmosphere of traditional markets as people prepare for the Spring Festival, showcasing a variety of goods and cultural elements that reflect the joy of the season [1][3][5] - In major cities like Beijing and Guangzhou, agricultural wholesale markets are experiencing peak activity, ensuring a steady supply of essential goods such as vegetables and fruits during the festive period [7][11] - Data from the Ministry of Commerce indicates that inventory levels for essential goods in key chain supermarkets have increased by over 20% compared to the same period last month, ensuring market stability and sufficient supply [9][12] Group 2 - Consumer behavior is shifting from merely purchasing necessities to seeking quality and novelty, with a focus on products that enhance the festive experience and emotional satisfaction [12][14] - Various promotional initiatives, including a total of 20.5 billion yuan allocated for consumer benefits through vouchers and subsidies, are being implemented to stimulate spending during the holiday [16] - The demand for zodiac-themed products, particularly those featuring horse motifs, is high, with 84.5% of consumers planning to purchase such items, indicating a strong cultural connection and market potential [17][21]