Core Viewpoint - Jiangxi Airlines is integrating "aviation + cultural tourism" during the 2026 Spring Festival, offering a series of themed activities that combine local heritage, cuisine, and cultural experiences to enhance passenger travel experiences [1][4]. Group 1: Ground Activities - During the Spring Festival, Jiangxi Airlines collaborates with the "Le You Jiangxi" cultural tourism service center to launch the "Jiangxi Airlines Four Seasons Warm Station" event, providing unique New Year gifts that reflect local culture [1]. - Activities include a "Jiangxi Airlines Mark" stamp collection for passengers, a "Qinghua Rubbing" intangible cultural heritage experience, and a themed tea break featuring local specialties like Fuliang red tea and Jingdezhen porcelain snacks [1]. - Ground staff will act as "God of Wealth" to deliver blessings, while in-flight services will feature a "Fortune Comes with Flavor" themed meal, creating a seamless connection between ground and air services [1][4]. Group 2: In-Flight Activities - Multiple flights will host "Cloud New Year Celebration" themed activities, with decorations such as Spring Festival couplets and cultural creations enhancing the festive atmosphere [3]. - Interactive games like "New Year Keyword Sharing," "Horse Year Idiom Blessings," and "Cloud Treasure Hunt" will engage passengers and spread New Year wishes [3]. - Jiangxi Airlines will provide various gifts to passengers, ensuring a joyful and surprising travel experience [3]. Group 3: Overall Impact - The integration of cultural elements from ground services to in-flight activities reflects Jiangxi Airlines' commitment to its service philosophy of "sincerity, warmth, and convenience" [4]. - This initiative represents a significant exploration of "aviation + cultural tourism" innovation, enhancing the travel experience while promoting Jiangxi's unique cultural identity [4].

Core Viewpoint - Wangping Town is hosting a series of immersive New Year-themed activities centered around the "Chasing Horse" theme, aiming to blend traditional customs, intangible cultural heritage markets, winter sports, and cultural experiences to create a festive atmosphere for the Spring Festival [1][14]. Group 1: Cultural Activities - The event features various traditional performances, including the dynamic "Bawang Whip," auspicious dragon and lion dances, powerful "Taiping Drum" performances, thrilling stilt shows, and lively "Little Car" performances, all designed to evoke the festive spirit of the New Year [5]. - A rich array of activities will be available, including an art exhibition showcasing traditional aesthetics, a market for intangible cultural heritage products, a New Year goods fair featuring local agricultural products, and a variety of local snacks and creative cultural products [6]. Group 2: Engagement and Interaction - There are nine unique check-in points that offer surprises, including landmarks such as the former residence of Ma Zhiyuan and the Yuanqu Research Institute, each reflecting the historical charm and cultural depth of western Beijing [9]. - Participants can collect stamps from all check-in points to enter a lottery for prizes, including free stays at boutique inns and tickets to the Ma Zhiyuan former residence, enhancing the interactive experience of the event [9]. Group 3: Event Schedule and Logistics - The activities are scheduled from February 8 to February 10, February 19 to February 23, and on March 3, taking place in Wangping Ancient Road Impression Town [14]. - Contact information for different areas is provided for attendees to verify operational status and ensure safety, with recommendations for advance reservations [14].