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中国年货“出海”,这些品类在海外卖爆了
Zhong Guo Zheng Quan Bao· 2026-02-20 13:44
Group 1 - The export of traditional Chinese New Year products, such as red envelopes, pet clothing, and home decorations, is thriving in overseas markets, showcasing a vibrant picture of Chinese New Year goods going global [1] - In Shaodong, Hunan Province, the Yongji Paper Products Company has exported over 12 million red envelopes this year, with a diverse range of over 400 varieties available, reflecting both traditional and modern designs [2] - There are over 200 red envelope manufacturers in Shaodong, exporting products to 19 countries and regions, contributing to the spread of Chinese New Year culture abroad [2] Group 2 - The growth of cross-border e-commerce has made it easier for overseas consumers to experience the Chinese New Year, with Taobao reporting a more than 40% increase in overseas transaction volume during the New Year festival compared to the previous year [3] - Sales of home decor items have seen explosive growth, with sales of floor ornaments increasing by over 1000% and Su embroidery products by nearly 500% during the festival [3] - Pet clothing has also gained popularity, with bird clothing sales increasing by over 200%, reflecting the growing trend of dressing pets for the New Year [3]