Core Viewpoint - The collaboration between Sinopec Guangdong Easy Joy and Xinjiang Yuejiang Group aims to enhance the promotion and distribution of Xinjiang's quality agricultural products through a new "consumption assistance" model, facilitating access to broader markets including Guangdong and nationwide [2][5][21]. Group 1: Partnership Details - Sinopec Guangdong Easy Joy and Xinjiang Yuejiang Group signed a framework cooperation agreement on September 20, 2023 [2][3]. - The partnership focuses on three core areas: product promotion, channel development, and brand collaboration [4][5]. - The agreement is part of a series of promotional activities for the 2025 Tumushuke agricultural and cultural tourism initiative [3][12]. Group 2: Market Strategy - Guangdong Easy Joy will leverage its brand and extensive convenience store network to enhance online sales channels for Xinjiang products [15][18]. - The company aims to create efficient market access for Xinjiang products through a digital supply chain system [8][15]. - The collaboration includes addressing key issues such as product standardization and logistics cost control [9][21]. Group 3: Support and Coordination - The Third Division of Tumushuke City’s Industry and Commerce Federation will provide policy services to ensure the effectiveness of the cooperation [10][28]. - Regular communication mechanisms will be established to explore new paths for rural revitalization and industry integration [11][12]. - The partnership is expected to enhance the visibility and competitiveness of Tumushuke's specialty products in the broader market [44][45].