Core Viewpoint - The article highlights a promotional event titled "Western Products Southbound, Cantonese Products Northbound" aimed at celebrating the Qixi Festival, featuring the unique Kashi new plum as a key product to connect consumers across regions [1][3][40]. Group 1: Promotional Activities - The online platform will launch a special promotion called "Western Affection for Qixi Gifts," featuring Kashi new plums, which will be delivered fresh across a distance of over 5000 kilometers [3][4]. - During the event, consumers can access a dedicated "Qixi Sweet Purchase" section to buy special gift boxes of Kashi new plums, with options for 3 kg and 4 kg packages at discounted prices [17][18]. Group 2: Product Characteristics - Kashi new plums are cultivated in a unique geographical environment, benefiting from a temperature difference of 20°C between day and night, pure snowmelt irrigation, and mineral-rich soil, resulting in their distinctive flavor [8][9][11]. - The Kashi new plum is recognized as a national geographical indication product, with a cultivation area of 570,000 acres, accounting for 50% of the national planting area and 70% of the national output [12][14]. Group 3: Supply Chain and Logistics - The supply chain for Kashi new plums includes a full control system involving enterprises, cooperatives, and farmers, ensuring that the plums are cooled and transported within 72 hours to maintain freshness [10][11]. - The platform supports "one-piece drop shipping," allowing consumers nationwide to place orders with delivery within 48 hours, ensuring the freshness of the products [38]. Group 4: Cultural and Economic Exchange - The initiative "Western Products Southbound, Cantonese Products Northbound" represents not only a product exchange but also a cultural and emotional connection between the regions, enhancing the interaction between Kashi agricultural products and the Bay Area [40][41]. - The collaboration has evolved from a one-way export to a two-way interaction, with Kashi products entering the Bay Area through various channels, while Bay Area logistics and digital technology are being implemented in Kashi [42][43].