新编秦腔历史剧《无字碑》

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让观众的欢呼激发文旅“复利”(现场评论)
Ren Min Ri Bao· 2025-08-12 21:55
Core Insights - The development of "performance economy" and cultural economy reflects the precision, warmth, and scientific governance of a city [1][3] Group 1: Economic Impact - Events and performances are becoming flagship products in the cultural tourism industry, with a notable return on investment; for every 1 yuan spent on tickets, 4.8 yuan is generated in surrounding consumption [1][2] - The 2025 World Men's Volleyball League in Xi'an saw 54% of attendees coming from outside the province, indicating a significant extension of the consumption chain during events [1] Group 2: Cultural Experience - The combination of "people," "culture," and "economy" is crucial for creating consumption scenarios, with performances and events serving as cultural invitations from the city [2][3] - In 2022, Xi'an hosted nearly 36,000 performances, attracting over 16 million attendees and generating revenue of 1.49 billion yuan, enhancing the city's cultural profile and local reputation [2] Group 3: Governance and Management - The success of the "performance economy" relies on effective city governance, including managing ticket prices, ensuring safety, and providing seamless transportation for attendees [3][4] - The overall development of the "performance economy" and cultural economy is indicative of the city's governance quality and efficiency [3]