Core Insights - The article discusses the "Chagan Lake Summer Consumption Season" in Songyuan, Jilin Province, which aims to integrate daily life activities with consumption to stimulate economic growth [1][2] - Songyuan's approach focuses on reshaping everyday activities into sustainable economic scenarios rather than creating new products [1][2] Group 1: Economic Growth Strategies - Songyuan is implementing a "life equals consumption" model, breaking down the barriers between daily life and consumption spaces, leading to a 7.7% year-on-year increase in social retail sales in the first half of the year, surpassing the national average by 2.7 percentage points [1] - The city has seen a significant increase in tourist reception, with 14.3 million visitors in the first half of the year, marking a nearly 70% year-on-year growth [1] Group 2: Consumer Engagement and Incentives - The local government has allocated 5 million yuan in consumption vouchers targeting categories like automobiles and home appliances, resulting in some merchants experiencing a threefold increase in orders [1] - The redemption rate of consumption vouchers has exceeded 90%, driving related industry sales up by over 300% [1] Group 3: Event-Driven Economic Activities - The "festival economy" is being leveraged through events like the Chagan Lake Triathlon and the Martial Arts Asian Cup, attracting an average of over 200,000 tourists daily during holidays [2] - New experiential products such as "low-altitude flight" and "mud forest study" have been introduced to encourage tourists to extend their stay [2] Group 4: Local Product Integration - Local agricultural products like Chagan Lake fish and Songyuan rice are incorporated into the "night market + cultural tourism" project, enhancing market diversity and brand recognition [2] - The establishment of 120 village-level logistics stations has reduced the cost of agricultural product distribution by 30%, facilitating easier delivery of urban goods [2] Group 5: Consumer-Centric Design - Unlike many cities that focus on creating "hit" cultural tourism projects, Songyuan's consumption design starts from essential daily activities such as dining, childcare, wellness, and fitness, appealing to the working class and small-town residents [2] - The local government aims to embed consumption logic into everyday life, seeking moderate growth within limited budgets, which reflects a realistic choice for small cities [2]