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【财经分析】核心盈利水平稳定 海信家电凸显经营韧性
Zhong Guo Jin Rong Xin Xi Wang· 2025-11-08 06:02
Core Insights - Hisense Home Appliances reported a revenue of 71.533 billion yuan for the first three quarters of 2023, a year-on-year increase of 1.35%, and a net profit of 2.812 billion yuan, up 0.67% [1] - The company demonstrated strong operational resilience and steady development capabilities despite industry challenges, with a significant increase in operating cash flow by 34.06% [1] Business Performance - Hisense's diversified business layout provided a strong buffer against industry pressures, with core segments like HVAC, refrigeration, and kitchen appliances performing well [2] - The company maintained its leading position in the central air conditioning market with over 20% market share, and its new air conditioning products saw an 83% increase in installation orders year-on-year [2] - The refrigeration segment, particularly the Rongsheng brand, achieved significant sales growth, with the dual-cleaning refrigerator ranking first in sales [3] - The kitchen appliance segment also experienced over 50% revenue growth in the first three quarters, with innovative products like the "silent range hood" redefining kitchen environments [3] Market Strategy - Hisense is focusing on high-end product development and international expansion as key strategies to navigate the competitive landscape [5] - The company has established a global presence with 36 industrial parks and production bases, enhancing its brand influence in overseas markets [5] - The opening of the HHA smart manufacturing industrial park in Thailand marks a significant step in integrating research, production, and sales [6] Technological Innovation - Continuous investment in technology and innovation is a cornerstone of Hisense's competitive advantage, with breakthroughs in central air conditioning technology [7] - The introduction of AI-driven products, such as the intelligent air conditioning solutions, reflects the company's commitment to smart home technology [8] - Hisense aims to provide comprehensive AI home appliance solutions by integrating its self-developed models with industry-leading databases [8]