新鲜坚果零食
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临近春节三只松鼠部分产品再调价,零食“造流”同步趋向线下店打磨共振
Cai Jing Wang· 2026-01-19 14:57
Group 1 - Three squirrels have announced a price adjustment for offline distribution of nut gift products due to rising logistics and labor costs, effective January 19, 2026 [1] - This price adjustment is a routine practice for the company during the Spring Festival period, as confirmed by a company representative [1] - In October 2022, the company also raised prices on 35 products, with adjustments ranging from 0.2 to 10 yuan, primarily due to fluctuations in raw material costs [1] Group 2 - Three squirrels are expanding their offline presence by launching new community-oriented lifestyle stores, with 16 stores opened since June 2025 [2] - The newly opened mini lifestyle stores in Nanjing and Wuhu focus on high-density community areas and offer over 1,000 products, with a strong emphasis on fresh produce and self-owned brands [2] - The company plans to open an additional 9 mini lifestyle stores and 5 standard lifestyle stores in Nanjing and Anhui before the Lunar New Year [2] Group 3 - Other snack brands are also adapting to the market by enhancing their offline strategies, such as Laiyifen's financial support for franchisees to accelerate their "Ten Thousand Families" strategy [3] - Liangpinpuzi is focusing on regional development with its snack brand, while Qiaqia Foods is preparing for the Spring Festival by promoting new products through online and offline channels [3] - The snack industry is facing challenges in managing cost fluctuations while expanding their supply lines and enhancing their market presence [4]