Core Insights - Meituan has launched a new service called "Fresh Commitment" for low-temperature milk in Changsha and Chengdu, allowing consumers to select this option for quick delivery of fresh milk [1][2] - The service addresses consumer concerns about the short shelf life of low-temperature milk, especially during summer when spoilage is a significant issue [1] - The "Fresh Commitment" service is part of Meituan's broader "Safe Shopping" initiative, which aims to enhance consumer confidence in purchasing fast-moving consumer goods [1] Group 1 - The "Fresh Commitment" service ensures that low-temperature milk is delivered within 30 minutes under full refrigeration, covering major brands like New Hope and Mengniu [1] - Meituan has partnered with over a hundred retail brands and local businesses to implement this service, aiming for nationwide expansion [1] - The service includes a compensation policy where consumers can receive cash vouchers if they purchase products that are close to or past their expiration date [2] Group 2 - The initiative is supported by collaborations with various convenience stores and supermarkets, including Squirrel Convenience and Metro, to enhance distribution capabilities [2] - The service is designed to alleviate consumer worries about product freshness and quality, particularly in the hot summer months [1][2] - Meituan's strategy reflects a growing trend in the instant retail sector, focusing on consumer satisfaction and product reliability [1]