Core Insights - A group of high school students from Northeast Normal University Shenzhen School turned their geography knowledge into a successful entrepreneurial venture by selling drinks during the May Day holiday [2][3] - The initiative began with a personal experience of purchasing flowers, leading to the idea of selling watermelons, which evolved into a broader product line including fresh fruit tea and ice cream [3][4] - The students utilized social media effectively, with their preparation videos garnering over 800,000 views, showcasing the potential of youth entrepreneurship in engaging with modern marketing strategies [4][5] Group 1: Entrepreneurial Journey - The entrepreneurial plan was inspired by a birthday flower purchase, where the student discovered better prices at a local market, leading to the idea of selling watermelons [3] - The team identified their target market as young consumers aged 17-28 and developed a diverse product range through brainstorming sessions [3][4] - The students applied geographical concepts from their curriculum to determine the best location for their stall, ultimately choosing a high-traffic area in Shenzhen [4][5] Group 2: Challenges and Adaptations - On the planned opening day, the team faced unexpected challenges, including a last-minute change of location and inclement weather, which delayed their operations [5][6] - Despite these setbacks, the team maintained a positive attitude and adapted quickly to the new circumstances, demonstrating resilience [5][6] - The students creatively branded their stall with school uniforms and custom logos, enhancing their visibility and appeal to customers [5] Group 3: Reflections and Learning - The team recognized that their initial ambition to offer a wide range of products led to inventory issues, highlighting the importance of focused product offerings [6] - They acknowledged that while the venture may not have been financially successful, the experience provided invaluable life lessons and practical skills [6][7] - The students emphasized the significance of "subjective thinking," which encourages proactive problem-solving and adaptability in real-world situations [6][8] Group 4: Educational Support - The students received encouragement and guidance from their teacher, who emphasized the importance of practical experience over mere profit [8] - The school promotes a culture of exploration and learning through various activities, fostering an environment conducive to student entrepreneurship [8] - The initiative reflects the school's commitment to developing students' core competencies, such as self-expression and resilience, essential for their future endeavors [8]