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方城名优“土特产”变身乡村振兴“金名片”
Zhong Guo Jing Ji Wang· 2025-10-30 06:35
Core Insights - The article highlights the successful development of local agricultural products in Fangcheng County, emphasizing the transformation of traditional specialties into standardized, industrialized, and branded products that contribute to rural revitalization and farmers' income growth [1][2]. Group 1: Agricultural Development - Fangcheng County has implemented agricultural development plans focusing on ten core industries, establishing a modern agricultural system that integrates various elements such as land, capital, and technology [2]. - The county has cultivated over 34 agricultural leading enterprises, benefiting nearly 100,000 people by integrating them into the industrial chain [2][5]. Group 2: Product Success Stories - The production of Fangcheng Hui Mian (a local noodle dish) has flourished, with over 2,800 businesses generating an annual output value of approximately 1 billion yuan, directly creating 20,000 jobs and indirectly supporting over 50,000 [3]. - The Hui Mian industry has adopted strict production standards and innovative freezing techniques to maintain quality, leading to a significant increase in online sales, surpassing 1 million units and generating over 30 million yuan in revenue [3][4]. Group 3: Branding and Marketing - The county has actively promoted its agricultural products through online and offline channels, leveraging e-commerce platforms and live-streaming sales to enhance visibility and sales [3][4]. - The "Bohuang Golden Pear" has gained international recognition, with sales reaching over 800 tons during the harvest season, showcasing the effectiveness of digital marketing strategies [4][5]. Group 4: Future Prospects - Fangcheng County aims to continue transforming traditional agriculture into standardized, industrialized, and branded products, enhancing the market competitiveness of its agricultural brands [5].