当全球产业系统重构，当数智浪潮席卷而来，中国企业出海的航图正在被重新绘制。 这不仅仅是一次市场的转移，而是一场关于"中国能力"的全球迁徙。 五大核心市场，谁又是你的应许之地？ 在这份《2026一站式出海地图》中，我们不仅标注了坐标风口，更解析了航行逻辑： 从"卖货"到"建生态"，从"走出去"到"扎进去"。 2026，让我们在一起，跨越山海，共赴全球。 01 行业篇：从"中国制造"到"全球品牌"的战略升维 （一）泛娱乐出海：告别国内模式海外复制，转向AI赋能与文化共融 从新能源汽车的欧洲腹地突围，到AI短剧的北美文化破圈； 从新茶饮的东南亚街巷烟火，到Labubu点燃全球消费热情。 跨境电商、泛互联网、人工智能、新能源，四大热门赛道百舸争流。 北美、欧洲、东南亚、中东、拉美… 2026年，泛娱乐出海的核心驱动力已从单纯的商业模式输出转向"AI+文化"的深度赋能。以短剧和漫剧为例，国内市场2025年规模已达677.9亿元，同比增 长34.4%，而海外市场增速更加迅猛，规模预计达210.7亿美元，增长145.7%。随着可灵等AI视频模型的成熟，漫剧凭借低成本、高产能和强视觉冲击力， 正接棒成为内容增量的主力军。在区 ...

| 项目 | 说明 | | --- | --- | | 研究机构 | 飞书深诺（Meetsocial）& 益普索（Ipsos） 飞书深诺：数字化全球营销服务集团，年管理营销金额超 60 亿美元，服务超 10 万中国企业。 益普索：全球领先的市场研究集团，业务覆盖 90 个市场，为 5000+客户提供咨询。 | | 权威性说明 | 1. 数据多元：整合消费者调研（益普索全球样本库）、电商平台数据（Amazon、Shopee 等 9 大平台）、社媒舆情、企业 调研。 2. 行业积累：飞书深诺 12 年出海服务经验，益普索 40+年品牌研究经验，联合发布连续三年，形成方法论沉淀。 3. 方法论成熟：提出 D-MES 模型（数字化能力、心智影响力、产品创新力、商业化突破力），从四大维度评估品牌能力。 | | | 4. 样本覆盖广：覆盖 29 个国家、3000+消费者、10000+品牌数据、100+深度访谈（Page 89）。 | | 样本数量 | 消费者问卷：3000+份（覆盖 29 国）；品牌数据：10000+品牌；深度访谈：100+品牌方；电商平台：9 大主流平台数据。 | | 研究时间范 围 | 报告发布于 2 ...

编者按： 2026年全省高质量发展大会发出永争第一、不为人后的奋进号召，为广东在推进中国式现代化建设中走 在前列、谱写"中国式现代化看广东"的时代新篇注入强劲动力。2月25日马年开工第二天，广东省社会 科学界联合会与羊城晚报报业集团联合策划主办"广货行天下・社科一席谈"首场活动，华南农业大学罗 明忠、谭砚文，广东省农业科学院朱根发、余华荣，广东财经大学梁江川以及仲恺农业工程学院熊强等 专家，围绕广东土特产这一主题，从文化叙事、品牌标准化、特色品牌打造、渠道拓展、非遗赋能等多 个维度展开座谈。本期理论版特撷取座谈观点精粹，以飨读者。 接下来，"广货行天下・社科一席谈"还将围绕制造业、服务业等专题继续开展座谈，持续为"广货行天 下"献计出力，助力擦亮"广东制造""广东服务"双品牌，为广东在两业协同发展中向上突围、增创新优 势贡献社科力量。 聚力赋能"广货行天下" 社科界当有更大作为 □李宜航 "广货行天下"春季行动全面铺开，是广东聚力拼经济、奋力促发展的重要举措。全省社科界以高度的政 治站位、强烈的使命担当、精准的智力供给，在积极赋能"广货行天下"行动中，发挥了不可替代的作 用。乘势而上做实赋能工作，需要全省社科 ...

2月25日，广州市高质量发展大会召开。广州市白云区委书记洪谦在会上表示，2026年将狠抓城中村改 造、产业园区建设、招商引资三项重点工作，紧盯"目标、指标、对标"，推动全年GDP向3500亿元迈 进、增长5.5%左右，完成固投1400亿元、增长5%以上，规上工业、社零增长5%，外贸进出口总值增长 10%以上。 白云区是全市"工商并举""两业融合"条件最典型、空间最广阔的区之一。对此，洪谦在会上从推动制造 业固本强基、两业协同发展和壮大"枢纽+"经济这三方面阐述了"工商并举""两业融合"的实施路径。 南都广州新闻部出品 采写：南都N视频记者 陈卓睿 洪谦还表示，在全市"招商引资年"的背景下，白云区实施"项目筹建年"行动，改"串联"为"并联"审批， 工业项目争取拿地即开工、筹建期压缩至12—18个月，力争在全年248个工作日中，实现平均每天一个 重点项目洽谈落地、每两天一个项目开工、每三天一个项目投产。 洪谦在会上表示，推进"产业园区化、特色化，园区产业化、品牌化"，把企业集中、产业集聚、资源集 约、服务集成作为工作的重要方向。 其中，在企业集中方面，围绕生物制造、新型储能、氢能、新材料等领域，由原来的"建完园区 ...

Core Viewpoint - Delanminghai has submitted its IPO application to the Hong Kong Stock Exchange, marking its entry into the global capital market amid a transition in China's energy storage industry from rapid growth to a more refined approach [1]. Group 1: Brand Strategy and Market Position - Delanminghai has established a strong brand strategy with its BLUETTI brand, leading to significant revenue growth, with projected revenues of 1.777 billion RMB in 2023 and 2.174 billion RMB in 2024, reflecting year-on-year growth rates of 22.4% and 3.3% respectively [2]. - The company ranks fourth globally among portable energy storage suppliers, holding a 6.6% revenue share and a 7.5% shipment share in 2024, indicating its position in the first tier of the industry [2]. - The adjusted net profit for 2024 is expected to be 20.09 million RMB, with a substantial increase of 73.1% to 25.35 million RMB in the first three quarters of 2025, surpassing the entire profit of 2024 [2]. Group 2: Technological Innovation and R&D - Delanminghai invests heavily in R&D, with expenditures of 128 million RMB, 138 million RMB, and 129 million RMB in 2023, 2024, and the first three quarters of 2025 respectively, maintaining a stable investment level [5]. - The company has developed a comprehensive technology stack, focusing on core technologies such as Battery Management Systems (BMS), Power Conversion Systems (PCS), and Energy Management Systems (EMS), which are essential for energy storage solutions [5]. - Delanminghai holds 847 valid patents, including 308 invention patents, showcasing its strong innovation capabilities in the portable energy storage sector [6]. Group 3: Global Market Expansion - The company has established 30 subsidiaries globally and operates 22 service centers in 17 countries, providing 24/7 multilingual support and employing over 400 local marketing personnel [7]. - Revenue is primarily concentrated in the Americas, Europe, and Asia (excluding mainland China), with these regions contributing over 80% of total revenue in the first three quarters of 2025 [7]. - Delanminghai is diversifying its production capacity by collaborating with a third-party factory in Indonesia to produce portable energy storage products for the U.S. market, with an output of 125,700 units from May to September 2025 [9]. Group 4: Customer Diversification - The revenue contribution from the top five customers has decreased from 11.0% to 6.4% from 2023 to the first three quarters of 2025, indicating a broader and more diverse customer base [10]. - This shift reflects the company's successful penetration into the global consumer market, driven by repeat purchases and positive word-of-mouth [10]. Group 5: Future Outlook - The IPO represents an opportunity for Delanminghai to showcase its established global brand-building system and competitive advantages in technology innovation and localization to the international capital market [11]. - The company is positioned to benefit from the growing demand in the user-side energy storage sector, with a projected market size of $99 billion by 2029 and a CAGR of 25.9% from 2024 to 2029 [4].

Core Viewpoint - The article highlights the growth and market expansion of Qingyuan fragrant rice, emphasizing its transformation from a local product to a recognized brand across various regions in China, driven by industrialization and strategic marketing efforts [5][18][88]. Group 1: Industry Development - Qingyuan fragrant rice is a key component of the modern agricultural industry cluster in Qingyuan City, which is valued at over 100 billion yuan [6][10]. - The establishment of the Guangdong Province cross-county industrial park for fragrant rice in Qingyuan is reshaping traditional agriculture with an industrial mindset, focusing on brand promotion and market penetration [7][19]. - By 2025, the total output value of the entire industry chain is projected to exceed 7.4 billion yuan, showcasing the brand's potential to drive significant economic impact [8]. Group 2: Product Quality and Characteristics - Qingyuan fragrant rice is renowned for its high quality, characterized by long, translucent grains and rich oil content, making it a popular choice among consumers [14][15][16]. - The rice is cultivated in an ecologically favorable environment in northern Guangdong, which contributes to its superior taste and aroma [11][12]. Group 3: Market Expansion and Branding - In 2023, Qingyuan fragrant rice shifted from a passive marketing approach to an active one, participating in major food exhibitions and trade shows across China, including Shanghai and Shenzhen [33][34][36]. - The brand has successfully established a presence in various provinces, including Hunan, Fujian, Jiangxi, Guangxi, and Hainan, through strategic promotional activities [44][45]. - The launch of "Qingyuan fragrant rice experience stores" in Shenzhen marks a significant step in deepening market penetration and enhancing brand visibility [61][62]. Group 4: Consumer Engagement and Feedback - Consumer response has been overwhelmingly positive, with many expressing interest in purchasing the rice during promotional events, indicating a growing demand [83][85]. - The rice has received endorsements from culinary experts, further solidifying its reputation as a high-quality product suitable for various culinary applications [75][80]. Group 5: Future Outlook - The article anticipates that Qingyuan fragrant rice will continue to expand its market footprint, aiming for a target of 10 billion yuan in the coming years, driven by ongoing branding efforts and quality assurance [90].

Core Viewpoint - The article highlights the transformation of Zhejiang's private enterprises towards brand development, showcasing their resilience in the face of global challenges and emphasizing the importance of brand building for long-term competitiveness [4][6][11]. Group 1: Brand Development in Zhejiang - Zhejiang has the highest number of brands (29) recognized in the 2025 China Consumer Brand List, reflecting the province's strong emphasis on brand development amid a complex global environment [4][6]. - The shift from OEM to self-branded exports by companies like Wang Xiaonan's brand demonstrates a proactive approach to market changes, enhancing their resilience against uncertainties such as U.S. tariffs [3][4]. - The local private economy's growth and the government's supportive policies are crucial for fostering brand development, with a focus on innovation and market responsiveness [5][8]. Group 2: Government Policies and Support - The Zhejiang government aims to cultivate around 50 "Zhejiang Quality" brands by 2027 and 100 by 2030, with initiatives to enhance innovation and set industry standards [8][12]. - Policies include establishing a directory of consumer brands and organizing supply-demand matching events to promote regional industries transitioning to brand-oriented models [12]. - The government encourages the use of modern marketing techniques, such as social media and storytelling, to enhance brand visibility and consumer engagement [12]. Group 3: Market Dynamics and Challenges - The demand for branding in Zhejiang is driven by market mechanisms, with companies motivated to enhance their products' value through branding as they gain market traction [7][11]. - The rise of young entrepreneurs in the e-commerce space is reshaping brand strategies, emphasizing the need for long-term investment in brand building rather than seeking quick success [11]. - Companies are increasingly looking to acquire international brands to enhance their competitiveness, although geopolitical tensions may pose challenges to this strategy [11].

Group 1 - The development of private enterprises in Zhejiang is increasingly linked to brand awareness, with a notable example being the transition of companies like Wang Xiaonan's from OEM to self-branded exports, enhancing resilience against uncertainties like US tariffs [1][2] - The Ministry of Industry and Information Technology announced the 2025 list of Chinese consumer brands, with Zhejiang leading the nation with 29 brands selected, reflecting the province's strong emphasis on brand development [1][2] - Experts attribute the active brand development in Zhejiang to a robust market mechanism and the concentration of manufacturing clusters, which incentivize companies to enhance their brand value as they grow [3] Group 2 - The Zhejiang government has implemented policies to support brand development, including the "Zhejiang Manufacturing" initiative aimed at cultivating around 50 recognized "Zhejiang Quality" brands by 2027 and 100 by 2030 [3][4] - The rise of e-commerce culture in Zhejiang has led to the emergence of a new generation of entrepreneurs who leverage digital platforms for brand building, emphasizing the importance of long-term investment in brand maintenance [5][6] - Zhejiang plans to establish a consumer brand directory and aims to cultivate 300 consumer brands over three years, focusing on regional industry strengths and promoting brand advantages through various marketing strategies [6]

Core Viewpoint - The article highlights the ongoing efforts in Yangxi County's Shangyang Town to enhance watermelon cultivation through innovative techniques such as greenhouse planting, aiming to improve yield and quality while supporting rural revitalization [1][5][6]. Group 1: Current Cultivation Practices - The watermelon fields in Shangyang Town are thriving, with farmers actively managing their crops during this critical growth period [1]. - Farmers are removing weeds and immature watermelons to ensure the healthy growth of the remaining fruits, as early-stage melons struggle to develop properly [3]. Group 2: Adoption of Greenhouse Technology - The introduction of small and large greenhouses contrasts with traditional open-field planting, with greenhouse cultivation costing approximately 20,000 yuan per acre, which is higher than open-field methods but offers better protection against adverse weather [5]. - The president of the Shangyang Town Watermelon Professional Technology Association reported that 23 acres of watermelons are being cultivated this year, with 4 acres using greenhouse methods, focusing on high-quality varieties [5]. Group 3: Historical Context and Future Plans - Shangyang Town has a long history of watermelon cultivation, covering about 20,000 acres, primarily using traditional open-field methods [5]. - The local agricultural department is promoting greenhouse technology to enhance survival rates and yield stability, with the area under greenhouse cultivation expanding to over 40 acres this year [5]. - The first batch of watermelons is expected to be available around the Qingming Festival, with plans to further promote new technologies and introduce more high-quality varieties to boost the watermelon industry [6].

Core Viewpoint - Alibaba has restructured its business into four main categories, indicating a strategic shift towards focusing on its core strengths in Chinese e-commerce and cloud intelligence, while the international digital commerce segment appears to be less prioritized [2][3]. Group 1: Business Structure and Strategy - Alibaba has officially divided its operations into four major business segments: Alibaba China E-commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and Other Businesses [2]. - The strategic focus is primarily on Alibaba China E-commerce Group, which is positioned to capitalize on consumer trends and instant retail, while the Cloud Intelligence Group is leveraging AI advancements [3]. Group 2: International Digital Commerce - The Alibaba International Digital Commerce Group, while showing some growth through platforms like AliExpress, is overshadowed by the more aggressive strategies of Alibaba's other segments [3]. - AliExpress has recently reported rapid growth, ranking among the top 10 in terms of comprehensive platform growth in developed markets like the US and UK, but this success is seen as secondary to Alibaba's main strategic focus [3]. Group 3: Competition and Market Dynamics - Alibaba is pursuing two distinct consumer-facing international strategies: the well-known AliExpress and the emerging Taobao overseas business, which has recently gained traction [5]. - The Taobao overseas strategy has been upgraded to the "Taobao Tmall Overseas Growth Plan," which includes subsidies for overseas shipping, aiming to enhance its competitive edge [5]. Group 4: Internal Dynamics and Leadership - The return of Jiang Fan to Alibaba has led to increased support for the Taobao overseas business, raising questions about the future of the AliExpress platform and its competitive positioning [10][11]. - Jiang Fan's dissatisfaction with the performance of the international digital commerce segment may be driving the push for Taobao's overseas expansion, as he seeks to demonstrate results following his return to leadership [10][11]. Group 5: Future Outlook and Challenges - The performance of the international digital commerce segment has seen a decline in revenue growth rates, dropping from 45% in Q1 2024 to 22% in Q1 2025, indicating potential challenges ahead [11]. - The competition between Taobao overseas and AliExpress is expected to intensify, with both platforms vying for market share in the international e-commerce landscape [6][9].