Core Insights - Ctrip Group is positioning Turkey as a "super destination" for tourism, leveraging its local presence and global reach to enhance the visibility and appeal of Turkey's unique cultural heritage and diverse experiences [2][4]. Group 1: Turkey as a Tourism Destination - Turkey is rapidly emerging as a sought-after destination for global travelers, with Ctrip playing a crucial role in showcasing its unique cultural heritage and diverse experiences [2]. - Ctrip has established a local office in Istanbul by the end of 2024 and built a substantial local team to respond more agilely to market demands, demonstrating a long-term commitment to the Turkish tourism industry [2]. - Istanbul has been selected as one of Ctrip's "Trip.Best 2025 Global Top 100 Destinations," and Turkey is officially recognized as a "super destination" within Ctrip's global strategy [2]. Group 2: Strategic Investments and Initiatives - Ctrip's strategic investments in Turkey include the "Preferred Partner Program," customized live marketing activities, and vacation products, resulting in a 130% increase in exposure and a 40% rise in overnight stays for the Turkish tourism industry [2][4]. - The company aims to create a comprehensive tourism ecosystem that integrates hotels, flights, attractions, and itineraries, optimizing visitor experiences and generating sustainable revenue growth for local partners [4]. - Ctrip plans to enhance air connectivity, expand hotel partnerships, and upgrade tourism products in collaboration with TGA, focusing on markets in the Asia-Pacific region such as China, Japan, Malaysia, and Indonesia [4]. Group 3: Sustainable Development and Future Plans - Ctrip is committed to promoting sustainable tourism in Turkey by highlighting hotels certified by the Global Sustainable Tourism Council (GSTC) on its platforms, showcasing Turkey's efforts in sustainable tourism [4]. - The company is exploring the introduction of high-quality farm stays and resort concepts to enrich Turkey's tourism offerings, aligning with the industry's shift towards high-end, culturally authentic, and digitally innovative experiences [5]. - Ctrip aims to redefine the value of destination cooperation, focusing on sustainable growth in the tourism sector while enhancing the overall visitor experience [4].