新华社马德里10月3日电 专访｜中国以创新带动旅游产业发展——访联合国世界旅游组织秘书长波 洛利卡什维利 新华社记者黄燕 联合国世界旅游组织秘书长祖拉布·波洛利卡什维利日前接受新华社记者书面采访时表示，中国作 为该组织"重要且活跃"的成员，正以创新带动旅游发展。中国拥有丰富多样的文化、世界级的城市和良 好的旅游基础设施，是重要的旅游目的地。 这是在西班牙巴塞罗那拍摄的联合国世界旅游组织秘书长祖拉布·波洛利卡什维利的资料照片（2024年6 月11日摄）。 新华社发（联合国世界旅游组织供图） 波洛利卡什维利以联合国世界旅游组织"最佳旅游乡村"评选为例，指出旅游不仅是休闲活动，更是 发展不可或缺的支柱，在推动乡村发展和保护文化遗产方面也能发挥积极作用。这项自2021年发起的评 选活动，旨在促进旅游在保护乡村及其景观、生态和文化多样性等方面的作用。 2024年11月，云南阿者科、湖南十八洞、山东烟墩角等7个中国乡村入选"最佳旅游乡村"名单。至 此，中国的"最佳旅游乡村"总数达到15个，居世界第一。 波洛利卡什维利说，中国是重要的游客输出地和旅游目的地，在拉动出境游和国内游方面对全球旅 游业作出重要贡献。 中国国家移民 ...

2024年11月，云南阿者科、湖南十八洞、山东烟墩角等7个中国乡村入选"最佳旅游乡村"名单。至此， 中国的"最佳旅游乡村"总数达到15个，居世界第一。 波洛利卡什维利说，中国是重要的游客输出地和旅游目的地，在拉动出境游和国内游方面对全球旅游业 作出重要贡献。 中国国家移民管理局和交通运输部预测，今年国庆、中秋双节同庆，全国口岸假期日均出入境旅客将突 破200万人次，全社会跨区域人员流动量将达到23.6亿人次。波洛利卡什维利认为，双节出行热潮反映 出中国拥有规模庞大且质量高的旅游基础设施。 新华财经马德里10月3日电 （记者黄燕）联合国世界旅游组织秘书长祖拉布·波洛利卡什维利日前接受新 华社记者书面采访时表示，中国作为该组织"重要且活跃"的成员，正以创新带动旅游发展。中国拥有丰 富多样的文化、世界级的城市和良好的旅游基础设施，是重要的旅游目的地。 今年适逢联合国世界旅游组织成立50周年。波洛利卡什维利表示，50年来，该组织始终致力于确保旅游 业可持续增长。 波洛利卡什维利表示，科技不断重塑各行各业，联合国世界旅游组织致力于在快速变革中引领行业转 型。他认为，虚拟现实技术给旅游业带来令人振奋的变化，但现实中的旅游 ...

（原标题：以"未来之旅"为主题的旅游博览会拟在萨拉热窝开幕） 波黑联通社9月25日报道。以"未来之旅"为主题的萨拉热窝国际旅游博览会今日在 萨拉热窝Skenderija中心开幕。本届博览会汇聚了来自波黑、巴尔干地区乃至全球旅游 业的领军企业，为建立商业联系、旅游推广宣传和经验交流提供了一个理想平台。 博览会的特别焦点包括可持续旅游、数字旅游，以及人工智能在旅游推广中的应 用等。（驻波黑使馆经商处） ...

【环球网财经报道 记者 郑湘琪】 从蜿蜒壮丽的大洋路到世界闻名的悉尼歌剧院，从色彩斑斓的大堡礁 到萌态可掬的考拉，澳大利亚拥有独具特色的自然景观与人文风貌。 "我们非常荣幸能作为主宾国参加本届服贸会，这体现了中澳两国在旅游和服务贸易领域日益紧密的合 作关系。"澳大利亚旅游局大中华区总经理韩彬（Nick Henderson）在采访中表示，澳大利亚组建了历届 最大规模展团，近60家机构和企业参展，希望通过服贸会这个平台让更多中国消费者了解到澳大利亚丰 富的旅游资源和优质的服务体验，巩固两国之间的旅游纽带。 澳大利亚旅游局公布的数据显示，在2024年7月至2025年6月期间，中国赴澳游客数量同比增长19%，达 到95.2万人次。"这一增长幅度在全球市场中位居首位，彰显出中国旅游市场的巨大发展潜力。"韩彬强 调，"中国始终是澳大利亚最重要的旅游市场之一。" 多维联动，织密中澳旅游合作网 目前，澳大利亚旅游局与中国旅游业界展开多层次合作。其中在OTA平台方面，澳大利亚旅游局与携程 等平台建立了多年合作关系。韩彬透露，"比如携程历届'618''双11'的活动，我们都会积极参加。今年7 月，澳大利亚旅游局还与携程正式签署了 ...

瘦大和亚旅游局@伽 邀请您进行视频通话 ... 0:00 / 0:11 【环球网财经报道 记者 郑湘琪】 从蜿蜒壮丽的大洋路到世界闻名的悉尼歌剧院，从色彩斑斓的大堡礁到萌态可掬的考拉，澳大利亚拥有独具特色的自然 景观与人文风貌。 "我们非常荣幸能作为主宾国参加本届服贸会，这体现了中澳两国在旅游和服务贸易领域日益紧密的合作关系。"澳大利亚旅游局大中华区总经理韩彬 （Nick Henderson）在采访中表示，澳大利亚组建了历届最大规模展团，近60家机构和企业参展，希望通过服贸会这个平台让更多中国消费者了解到澳大 利亚丰富的旅游资源和优质的服务体验，巩固两国之间的旅游纽带。 澳大利亚旅游局公布的数据显示，在2024年7月至2025年6月期间，中国赴澳游客数量同比增长19%，达到95.2万人次。"这一增长幅度在全球市场中位居 首位，彰显出中国旅游市场的巨大发展潜力。"韩彬强调，"中国始终是澳大利亚最重要的旅游市场之一。" 根据携程数据，澳大利亚在2025年春节期间位列中国游客长线出境游首选目的地，且在2024年全年稳居中国游客南半球旅游的热门目的地榜首。谈及对中 国游客消费趋势的洞察，韩彬表示，"根据我们的调研，中 ...

9月11日，2025世界旅游合作与发展大会在首钢国际会展中心举办。世界旅游合作与发展大会是中国国际服务贸易交易会期间举办的 重要国际会议，由世界旅游城市联合会主办，北京市文化和旅游局承办，业界影响较大的联合国旅游组织、亚太旅游协会、世界旅游 经济论坛给予支持合作。大会以"服务北京国际交往中心建设"为目标，迄今已连续举办5届。 本届大会以"数智旅游 共赢未来"为主题，云集全球66个国家600余位嘉宾，参会国家数量创历史新高，意大利阿斯蒂省省长兼阿斯蒂 市市长、马耳他瓦莱塔、希腊雅典、摩洛哥菲斯等会员城市市长、副市长、市长代表齐聚一堂，多位驻华使节也到场参会，几内亚比 绍和塔吉克斯坦的两位国家旅游部负责人，更是不远万里参加大会。知名旅游企业和投资机构负责人、专家学者、媒体代表等业界人 士也应邀参会。开幕式上，文化和旅游部、北京市相关负责人与各国嘉宾一道，就数智时代世界旅游业的发展趋势进行交流，就推动 旅游数智化的合作路径进行深入探讨。 聆听旅游领域"顶层声音" 当前全球旅游业面临着深刻的结构调整，特别是人工智能、大数据技术正在重构旅游产业链条、重塑旅游发展格局。多位国际嘉宾在 致辞中分享了各自地区的实践经验与发展 ...

Core Insights - The article highlights the increasing focus of rural areas in various countries on leveraging local resources to develop unique tourism offerings, thereby enhancing cultural and tourism industries [4] - The United Nations World Tourism Organization has recognized 55 destinations as the "Best Tourism Villages" for 2024, showcasing diverse rural tourism development [4] Group 1: Indonesia - Ukil Sari Village - Ukil Sari Village in Indonesia has a rich heritage of hand-drawn batik dating back approximately 400 years, recognized as an intangible cultural heritage by UNESCO in 2009 [5][6] - The village initiated the "Batik Village" project in 2007, aiming to establish itself as a national center for hand-drawn batik, while also preserving other cultural heritages like shadow puppetry and bamboo weaving [5][6] - By 2025, the village expects to welcome nearly 10,000 visitors in January alone, marking a record for single-month visits, and is seen as a model for sustainable tourism development [6] Group 2: Mexico - Cuatro Ciénegas - Cuatro Ciénegas, located in a protected area of approximately 85,000 hectares, is home to over 100 endemic species and has a unique ecological system that attracts tourists for activities like hiking and camping [7][8] - The area has undergone significant ecological restoration efforts, improving its environment through wetland restoration and local species protection, which has enhanced its appeal for eco-tourism [8] - Cuatro Ciénegas was nominated as a "Pueblo Mágico" by the Mexican tourism department and was included in the UN's "Best Tourism Villages" list for 2024 [8] Group 3: Austria - St. Johann - St. Johann, located in the Tyrolean Alps, is known for its natural beauty and cultural heritage, offering various seasonal activities such as skiing in winter and hiking in summer [9][10] - The town emphasizes local cultural events, such as the Alpine International Dance Festival and the "Dumpling Festival," to engage visitors and promote cultural heritage [9] - St. Johann has introduced innovative services like shared office spaces to cater to remote workers, reflecting a commitment to sustainable tourism and community involvement [10]

Core Viewpoint - The tourism industry is at a significant turning point, facing new challenges while seizing unprecedented growth opportunities in the post-pandemic recovery phase [3]. Economic Value of the Tourism Industry - In 2023, the tourism industry accounted for 10% of global GDP, providing over 330 million jobs, with global tourism spending expected to exceed $7 trillion in 2024 [5]. - The economic impact of tourism extends beyond airlines and accommodation, benefiting local economies through supply chains, government spending, and capital investment, with over two-thirds of its economic contribution stemming from indirect effects [5]. - Countries with tourism as a core industry, such as the Bahamas and Seychelles, heavily rely on tourism, making them vulnerable to economic shocks [5]. - Emerging tourism destinations like Sri Lanka and Indonesia are investing in tourism development, facing challenges in workforce training and infrastructure [5][6]. Post-Pandemic Industry Landscape - The COVID-19 pandemic caused a nearly 50% decline in global tourism GDP from $10.3 trillion in 2019 to $5.3 trillion in 2020, but recovery trends indicate that by 2024, tourism GDP will surpass pre-pandemic levels [9]. - Key trends include the impact of extreme weather on travel patterns, with one-third of European tourists avoiding destinations prone to such events, and a growing public awareness of environmental issues influencing destination choices [9][10]. - The recovery is uneven across regions, with the Middle East and Southern Europe exceeding 2019 levels, while the Asia-Pacific region remains about 44% below pre-pandemic figures [9]. - Innovations such as contactless technology and health safety protocols are rapidly being adopted, alongside shifts in consumer behavior towards outdoor experiences and wellness tourism [9]. Future Growth Opportunities and Key Challenges - The tourism industry is projected to grow at 1.5 times the global economic growth rate by 2034, with domestic tourism contributing over 70% to tourism GDP [20]. - Asia is expected to become a major driver of global GDP growth, with tourism's direct contribution to GDP surpassing 7%, leading to significant infrastructure investment opportunities [21]. - The evolving demographics of travelers, particularly the rise of millennials and Gen Z, will reshape tourism consumption patterns, emphasizing experiential travel and social media influence [23][24]. - Emerging markets and niche segments, such as eco-tourism and wellness tourism, are expected to grow significantly, with eco-tourism projected to expand at a CAGR of 14% [25]. Key Challenges - The tourism industry faces increasing global disruption risks, with potential revenue losses estimated between $3 trillion and $6 trillion by 2030 due to various factors including pandemics and geopolitical tensions [32]. - The rise of overtourism is leading to conflicts between tourists and local residents, necessitating a shift from limiting tourism to redistributing visitor flows [36]. - Environmental pressures from tourism are escalating, with the industry responsible for 8% of global greenhouse gas emissions, highlighting the need for sustainable practices [41]. - Labor shortages and skill gaps persist, with the industry expected to create over 100 million jobs by 2034, yet facing high turnover rates and negative perceptions of job conditions [45][46]. Infrastructure and Cultural Heritage - Significant investments in infrastructure are required to accommodate projected tourism growth, with an estimated need for 7 million new hotel rooms and 1,500 million flight capacities by 2034 [52]. - The tourism industry's expansion poses risks to cultural heritage and authenticity, necessitating careful management to balance heritage protection with commercial interests [55][56].

游客在意大利威尼斯的一个进城费问讯处获取通行二维码。 新华社/路透 游客在意大利罗马君士坦丁凯旋门游览。 新华社记者 李京 摄 今夏以来，欧洲多地刷新最高气温纪录。"过热"的不止气温，还有欧洲强势复苏的旅游业。 "过热"的旅游引发欧洲多地民众抗议，许多欧洲城市紧急出台游客分流、旅游税等政策措施应对， 但效果并不理想。全球化时代，旅游业作为经济增长引擎之一，为何在欧洲引发抗议浪潮？如何平衡旅 游业增长与民生诉求？本报记者采访相关领域专家，探讨旅游城市建设达成"主客共享"与可持续发展的 可能路径。 水枪驱客背后的困境 "游客回家去""你的天堂我们的梦魇"……近日，在西班牙马略卡岛帕尔马，上万民众手持标语参加 游行，抗议当地游客过多、过度旅游导致住房成本飙升等问题。在西班牙另一主要旅游目的地巴塞罗 那，数千名抗议者走上街头，甚至有人用水枪袭击餐厅的游客，用胶带封锁部分酒店和咖啡馆的入口。 人们在高温下参观希腊雅典帕特农神庙。 新华社/美联 面对过度旅游困境和居民抗议，欧洲多地紧急采取调控措施。为控制高峰期客流量，威尼斯重 启"一日游"入城收费政策；在希腊圣托里尼岛，当地政府从7月1日开始对乘坐邮轮抵达的每位游客征收 ...

Core Points - The Barcelona City Council signed an agreement with the port on July 17 to restructure the cruise business for sustainability [1] - The agreement includes reducing the number of existing cruise terminals at Barcelona port from 7 to 5 and implementing projects to improve passenger flow [1] - The statement acknowledges the maritime tourism industry as a significant economic sector for Barcelona while emphasizing the need for planning and management measures [1] - The agreement reinforces the joint commitment of the port and the city council to create a more orderly, efficient, and ocean-respecting maritime tourism model [1]