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中东各国“财报”亮眼,中国游客成最大“KPI”?
Guan Cha Zhe Wang· 2025-08-12 07:08
Core Insights - The Middle East is increasingly attracting Chinese travelers due to simplified visa policies and increased flight routes, leading to significant growth in bilateral tourism [1][4] - China is the world's largest outbound tourism consumer, with over 123 million citizens expected to travel abroad in 2024, marking a historical high [1] - Saudi Arabia aims to attract 150 million tourists annually by 2030, with a target of 5 million visitors from China [1][3] Group 1: Tourism Growth - In 2024, Saudi Arabia welcomed 140,000 Chinese tourists, making China the second-largest source of tourists for the country [1] - Abu Dhabi is a popular destination for Chinese travelers, with 1.4 million overnight visitors expected in the first quarter of 2025, and China being one of the best-performing markets [6] - Dubai received 18.72 million international overnight visitors in 2024, a 9% increase year-on-year, and is ranked third in the "2025 World's Best Tourist Destinations" list [6][8] Group 2: Flight Connectivity - China Southern Airlines launched a direct flight from Guangzhou to Riyadh, increasing the weekly flight frequency to 27 round trips between Guangzhou and the Middle East [4] - Qatar Airways operates 61 weekly flights to China, covering eight cities, enhancing connectivity between the two regions [11] - Bahrain opened its first direct flight to Shanghai in May 2024, further improving travel options between China and the Gulf region [16] Group 3: Customized Travel Experiences - Saudi Arabia is developing tailored experiences for Chinese tourists, including Chinese-speaking guides and local cuisine [3] - Abu Dhabi is collaborating with Ctrip to enhance cultural and entertainment offerings for Chinese visitors [6] - Sharjah has seen an eightfold increase in Chinese tourist numbers in 2024, focusing on deep exploration and customized travel products [8] Group 4: Strategic Partnerships - Qatar is prioritizing the Chinese market in its global strategy, aiming to enhance cooperation with Chinese travel platforms and airlines [9] - Oman is promoting its tourism sector as a new economic growth engine, with plans to increase tourism revenue to 3.5% of GDP by 2030 [12] - Bahrain signed a tourism cooperation memorandum with China, indicating a commitment to enhance tourism ties [15]