Core Viewpoint - The banking industry's innovative deposit acquisition strategies, such as offering trendy gifts and experiences, are emerging as a response to declining interest rates and increased competition from other financial products, but these strategies carry inherent risks and may not be sustainable in the long term [1][5][7]. Group 1: Innovative Deposit Strategies - Banks are shifting from traditional deposit incentives like staple goods to trendy gifts such as LABUBU blind boxes and travel packages to attract younger customers [2][5]. - The marketing tactics have evolved to target social media platforms, with banks promoting unique offerings that resonate with younger demographics [2][5]. - Some banks are offering high-value gifts that effectively increase the perceived annual yield on deposits, with examples including electric bikes valued over 1,000 yuan and blind boxes that have seen inflated market prices [3][5]. Group 2: Market Pressures and Trends - The banking sector is facing significant pressure due to declining interest rates, leading to a shift in customer preferences towards wealth management products like funds and insurance [5][6]. - There is a noticeable trend of younger customers preferring trendy and scarce gifts over traditional staples, prompting banks to adapt their marketing strategies [5][6]. - The average net interest margin for A-share listed banks has dropped to 1.844% by the end of 2024, with several banks falling below the 1.8% warning line, indicating a challenging profitability environment [6]. Group 3: Risks and Sustainability - The current trend of using high-value gifts for deposit acquisition may lead to a "gift arms race" among banks, increasing acquisition costs and compressing profit margins [5][7]. - The reliance on short-term promotional strategies lacks sustainability and does not foster long-term customer loyalty or engagement [7]. - Industry experts suggest that banks should focus on enhancing product quality and service offerings to build lasting customer relationships rather than relying solely on promotional gifts [7].