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约8成爱马仕用户在买老铺黄金;79元迷你版LABUBU即将上市;永辉上半年净亏损2.41亿元 | 品牌周报
36氪未来消费· 2025-08-24 11:51
截至2025年6月30日,其年内销售业绩(含税收入)达141.8亿元,同比增长249.4%;经调整净利润达23.5亿元,同比增长 290.6%。值得关注的是,今年上半年,老铺黄金在单个商场平均实现销售业绩约4.59亿元。 根据弗若斯特沙利文的资料,所有珠宝品牌(含国际、国内)中,老铺黄金在中国内地的单个商场保持平均收入、坪效均排名第 一。从这个维度上看,老铺黄金已经超过了爱马仕。 今年上半年,老铺黄金忠诚会员达到约48万名,较上年底增长13万名。另外,此次业绩报告会上,老铺黄金还援引了一项调研数 据,称老铺黄金消费者与LV、爱马仕、卡地亚、宝格丽等五大奢侈品牌的用户平均重合率高达77.3%,其中与爱马仕用户重合率 达到79.3%。 #Big News# 约8成爱马仕用户在买老铺黄金 老铺黄金再度大涨。 整理 | 钟艺璇 截至2025年6月30日,老铺黄金在16个城市共开设了41家自营门店,全部位于包括SKP系(6家)和万象城系(11家)在内的 具有严格准入要求的29家知名商业中心。 不过,强调奢侈品叙事的老铺黄金,究竟能不能打破黄金品类本身限制?目前来看,市场情绪仍有摇摆,中报公布当天,老铺黄 金股价大涨8. ...
大陆潮玩IP风靡宝岛 海旅会携手泡泡玛特亮相台湾秋季旅展
Zhong Guo Xin Wen Wang· 2025-08-22 12:37
中新社台北8月22日电 (记者 朱贺)"星星人"、MOLLY面包脑袋、SKULLPANDA进退之门系列手办…… 22日,诸多风靡两岸的大陆潮玩IP出现在2025台湾旅游展秋季展(下称"秋季旅展"),掀起观众打卡热 潮。 22日至25日,海峡两岸旅游交流协会台北办事处(下称"海旅会台北办")携手泡泡玛特参加此次秋季旅 展,推出"跟着潮玩去旅行"主题展区,以该公司人气IP"星星人"为主视觉,打造多个IP展区,为观展民 众带来沉浸式体验。 8月22日,海峡两岸旅游交流协会台北办事处携手泡泡玛特亮相2025台湾旅游展秋季展,诸多潮玩IP吸 引台湾观众打卡。中新社记者 朱贺 摄 "作为秋季旅展的'老朋友',我们希望借助这样丰富的交流形式,与台湾年轻人一起领略潮玩的魅 力。"泡泡玛特国际集团副总裁陈晓芸表示,年轻人对于潮玩IP有极大的消费热情,希望让年轻人与潮 玩IP有更深入的情感连接,丰富其精神世界,感受更多生活的美好。 海旅会台北办表示,近年大陆文旅深度融合发展,推动文旅新业态新场景不断出圈。欢迎更多台湾民众 跟着潮玩到大陆实地探访,探索"潮玩+旅游"的奇妙共振。(完) 拆盲盒、追潮玩IP、带着玩偶去旅行……是近年来 ...
2万亿元的大生意,瞄准年轻人的钱包
创业邦· 2025-08-05 03:16
Core Viewpoint - The article discusses the rise of the "emotional economy," where consumers are increasingly spending on products and services that provide emotional satisfaction and psychological compensation, particularly in response to societal pressures and anxieties [4][9]. Group 1: Emotional Consumption Trends - Emotional consumption, defined as the behavior of consumers seeking emotional satisfaction through purchases, has seen a compound annual growth rate of 12% since 2013, with projections indicating the market will exceed 2 trillion yuan by 2025 [5]. - A survey revealed that 64.6% of respondents aged 18-65 prioritize spiritual consumption, with 48.9% seeking dedicated time for relaxation each week [5]. - The current emotional economy is characterized by a demand for low-cost, quick-acting emotional relief products, which include everything from blind boxes to virtual companionship services [4][5]. Group 2: Psychological and Sociological Perspectives - From a psychological perspective, emotional consumption is linked to anxiety and loneliness, with consumers using it as a strategy for emotional management [12]. - Sociologically, emotional consumption products serve as symbols of social capital, helping individuals construct idealized identities in a digital context [12]. - The economic perspective categorizes emotional consumption as an "escape experience," where consumers seek temporary relief from real-life pressures [13]. Group 3: Market Dynamics and Consumer Behavior - The emotional economy is rapidly growing, with brands like LABUBU experiencing explosive growth due to their ability to resonate with consumers' feelings of imperfection and anxiety [17]. - Consumers are increasingly motivated by identity performance and social currency, with purchases serving as a means to express individuality and align with current trends [18][20]. - The article highlights a shift in consumer behavior where emotional value is quantified, leading to a transactional view of relationships and experiences [25][26]. Group 4: Challenges and Reflections - The article raises concerns about the implications of emotional consumption, questioning whether it leads to genuine emotional fulfillment or merely masks deeper issues [24][27]. - It suggests that while consumers seek immediate emotional gratification, there is a risk of emotional emptiness and a decline in meaningful connections [27]. - The narrative around love and relationships is evolving, with emotional value becoming a key factor in personal connections, potentially leading to superficial interactions [25][26].
潮玩大热催生新市场 给盲盒“安家”成潮流
Mei Ri Shang Bao· 2025-07-10 22:53
Group 1 - The core viewpoint of the article highlights the rapid growth of the潮玩 (trendy toy) market, particularly driven by the popularity of the LABUBU IP under Pop Mart, which has led to a significant increase in demand for related products such as潮玩收纳盒 (trendy toy storage boxes) [1][4] - The潮玩收纳盒 market has seen a surge in brand offerings and price differentiation, with Pop Mart's storage boxes priced significantly higher than those of other brands, indicating a clear brand premium [2][3] - The market for潮玩收纳盒 is expanding due to the increasing number of潮玩 enthusiasts, particularly among younger consumers, who are willing to invest in quality storage solutions for their collectibles [4][5] Group 2 - The pricing of潮玩收纳盒 varies widely, with Pop Mart's products ranging from approximately 10 yuan to 369 yuan, showcasing a substantial brand premium compared to competitors [2][3] - The growth of the潮玩收纳盒 market is further fueled by the influx of new businesses entering the space, as evidenced by entrepreneurs like Zhang Hua, whose factory has achieved over 200 million yuan in GMV [4] - Seasonal factors, such as the summer break, have also contributed to increased demand for潮玩收纳盒, as more students engage in purchasing潮玩 [4][6]
泡泡玛特黄牛“浮沉录”:99元LABUBU炒至上千元,现暴跌五成,商家限购炒作游戏“崩盘”
Sou Hu Cai Jing· 2025-06-26 03:40
Core Viewpoint - The blind box economy, particularly the LABUBU series from Pop Mart, has experienced extreme fluctuations, with a recent auction fetching 1.08 million yuan and a market drop of 22.3 billion HKD in a single day, highlighting the volatility and demand in this sector [2][12]. Group 1: Market Dynamics - The LABUBU blind boxes have seen a massive surge in demand, with secondary market prices skyrocketing, such as a 99 yuan box selling for as much as 2548 yuan, indicating a profit margin exceeding 20 times [5][12]. - The phenomenon has led to significant involvement from scalpers, who capitalize on the limited supply, with one scalper noting that prices remain high as long as there is no restock [3][5]. - Pop Mart's initial underestimation of the LABUBU's popularity has resulted in a supply-demand imbalance, which has been misinterpreted as a strategy of "hunger marketing" [3][12]. Group 2: Sales and Revenue Growth - The blind box market in China is projected to exceed 58 billion yuan by 2025, capturing 65% of the global market share, with a compound annual growth rate of 28% [17]. - Pop Mart's overall revenue is expected to grow by 165%-170% year-on-year in Q1 2025, with domestic revenue increasing by 95%-100% [18]. - International revenue has also seen remarkable growth, with a 475%-480% increase, particularly in the Americas, which surged by 895%-900% [19]. Group 3: Product and IP Strategy - The LABUBU series has significantly contributed to Pop Mart's revenue, generating 3.04 billion yuan, which accounts for 23.3% of total revenue, marking a year-on-year increase of 726.6% [19]. - Pop Mart is actively developing new IPs, such as the Crybaby series, which is projected to grow by 1537.2% in revenue in 2024, aiming to diversify beyond reliance on a single IP [20]. - The company plans to expand production capacity in Vietnam and Indonesia by the second half of 2025 to address ongoing supply shortages of LABUBU plush products [20].
江苏无锡:新场景 新业态 新玩法,“青春经济”激发消费新活力
Sou Hu Cai Jing· 2025-06-25 13:50
Group 1: Youth Consumption Trends - The popularity of "LABUBU" blind boxes highlights the emotional consumption power of young people [1] - The "Youth Leader Empowerment Plan" in Wuxi aims to support young entrepreneurs in new business areas such as "ACG" (Anime, Comic, Game), "It Economy", and "Coffee+" [1] Group 2: Coffee Shop Experience - "Half Liang·Floating Life" coffee bookstore is a trending spot known for its artistic atmosphere and social media appeal [3] - The coffee shop emphasizes comfort and quality, aiming to create a space where customers can relax for extended periods [4] - The shop's success has attracted other young entrepreneurs to the area, fostering a community of similar businesses [4] Group 3: Innovative Team Building Activities - The rise of immersive script-killing team-building events, such as "Xun Shang Feng Yun", reflects a shift towards interactive and engaging experiences for young professionals [7] - The organizer, "Extreme Camp", has gained recognition for its unique approach to team-building, which includes character roles and historical themes [7] Group 4: Growth of the Two-Dimensional Market - MEGA Mingzhu Plaza has become a hub for two-dimensional culture, attracting 20 merchants within six months of its opening [10] - The store "Umaru-ya" has quickly become profitable, catering to a male demographic interested in anime-related products [10] - Wuxi's strong foundation in film and animation industries provides a favorable environment for the growth of the two-dimensional market [11]
茅台跌倒,新消费三姐妹却“暴力逆袭”?
Tai Mei Ti A P P· 2025-06-23 08:09
Core Viewpoint - The article highlights the contrasting performance of traditional high-end liquor brands like Moutai, which are struggling, versus the rising success of new consumer brands such as Pop Mart, Mixue Ice City, and Laopu Gold, which are thriving in the current market environment [1][18]. Group 1: Company Performance - Pop Mart has achieved a market valuation close to HKD 300 billion, driven by its successful LABUBU plush toy line and a comprehensive IP ecosystem that includes original IP incubation and a blind box mechanism [3][10]. - Mixue Ice City has over 46,000 stores globally, with annual revenue exceeding CNY 24.8 billion and net profit over CNY 4.4 billion, focusing on affordable pricing and quality [4][10]. - Laopu Gold reported sales of CNY 9.8 billion in 2024, a 166% year-on-year increase, with net profit rising by 254% to CNY 1.47 billion, targeting a younger demographic with culturally rich gold jewelry [5][10]. Group 2: Business Strategies - Pop Mart's strategy involves creating a complete IP incubation system and product lifecycle management, moving beyond just selling blind boxes to a broader range of products [7][14]. - Mixue Ice City emphasizes a strong supply chain and low-cost entry for franchisees, allowing for rapid expansion and high turnover in the beverage market [10][14]. - Laopu Gold differentiates itself by combining traditional craftsmanship with modern aesthetics, positioning itself in high-end shopping districts and appealing to a younger, fashion-conscious audience [15][16]. Group 3: Market Trends - The article notes a shift in consumer preferences, with younger consumers favoring products that offer emotional value and social currency, as seen in the success of the new consumer brands [9][18]. - The traditional high-end liquor market is experiencing a downturn, with brands like Moutai facing challenges due to changing consumer habits and a decline in the "banquet culture" [18][19]. - The new consumer brands are capitalizing on the demand for affordable, trendy, and culturally relevant products, indicating a significant transformation in the consumption landscape [1][19].
“对对碰”直播购物有“玄机”?江苏省消保委调查揭秘
Sou Hu Cai Jing· 2025-06-17 09:56
Core Viewpoint - The rise of "Duoduo Pen" live shopping, which combines blind box unboxing with interactive live streaming, has gained popularity among young consumers, but concerns about transparency and product quality have emerged [1][2][10]. Group 1: Popularity and Consumer Behavior - "Duoduo Pen" is a new interactive live shopping model where consumers purchase blind bags or boxes, and hosts unbox them live, triggering rewards based on matching items [2]. - Daily necessities like tissues, phone cases, and pens are the most popular items purchased through "Duoduo Pen" live streams, accounting for 49.33% of consumer choices [8]. - Most consumers spend less than 100 yuan on purchases in "Duoduo Pen" live streams [8]. Group 2: Issues and Concerns - A survey indicated that nearly 80% of respondents believe there are issues with "Duoduo Pen" live shopping, particularly regarding product quality, safety, and transparency of rules [10][22]. - Many consumers reported receiving products without proper labeling, such as production dates or manufacturer information, raising safety concerns [12][19]. - Over 51.33% of respondents suspect that hosts or staff manipulate the "hit rate" of items during live streams [14]. Group 3: Consumer Experiences - In a specific case, a consumer spent 129.9 yuan on a snack "Duoduo Pen" and received unmarked products, highlighting the lack of transparency in product sourcing [10][25]. - A significant 75.55% of respondents who had experience with "Duoduo Pen" reported varying degrees of quality issues with the items received [22]. - Many live streams explicitly state "no returns or exchanges," and hosts often threaten to block consumers who request refunds [24][27].
LABUBU爆火 专家指中国IP经济经历“关键跃迁”
Zhong Guo Xin Wen Wang· 2025-06-14 03:11
Core Viewpoint - The recent popularity of the LABUBU IP from Pop Mart signifies a critical leap in China's IP economy, driven by cultural confidence and commercial innovation [1][4][5] Group 1: LABUBU's Popularity and Market Impact - LABUBU, a character created by artist Long Jiasheng, has gained global attention, with limited edition figures fetching high auction prices, such as 1.08 million RMB for a unique piece [1][2] - The LABUBU 3.0 series launched in April 2023 has led to a surge in demand, with celebrities like Rihanna and David Beckham promoting the brand, further increasing its visibility [2] - Pop Mart's stock price has risen over 200% since the beginning of the year, with a market capitalization exceeding 360 billion HKD [2] Group 2: Financial Performance - The THE MONSTERS series, which includes LABUBU, is projected to generate 3.04 billion RMB in revenue for 2024, marking a 726.6% year-on-year increase, making it Pop Mart's top IP [2] - For the full year of 2024, Pop Mart expects total revenue of 13.04 billion RMB, a 106.9% increase, with adjusted net profit reaching 3.4 billion RMB, up 185.9% [2] - In Q1 2025, Pop Mart reported a revenue increase of 165% to 170%, with domestic revenue growing by 95% to 100% and overseas revenue soaring by 475% to 480% [2] Group 3: Broader Industry Trends - The success of LABUBU has positively influenced the A-share market, with increased interest in IP economy stocks [4] - China has emerged as the fourth-largest licensing market globally in 2023, with retail sales of licensed goods and services nearing 100 billion RMB [4] - The rise of China's IP economy is attributed to the generational shift in consumer preferences, with younger consumers seeking emotional connections and community recognition [4][5] Group 4: Future Outlook - Experts believe that the Chinese IP economy is transitioning from quantitative to qualitative changes, focusing on original storytelling, technological integration, and global operational capabilities [5] - Companies are encouraged to move beyond reliance on traffic and cultivate the long-term emotional connections of their IPs to withstand industry cycles [5]
“一BU难求”助推泡泡玛特股价创新高
Mei Ri Shang Bao· 2025-06-13 00:24
Core Insights - LABUBU has gained significant popularity, leading to high auction prices and a surge in social media discussions, contributing to a record high stock price for Pop Mart, which exceeded HKD 380 billion in market capitalization [1] - Pop Mart is referred to as an "IP printing machine," with LABUBU driving the growth of the trendy toy market and pushing its stock price to new heights, with a year-to-date increase of over 200% [2] - Multiple financial institutions have raised their target prices for Pop Mart, reflecting strong performance and growth potential in the collectible market [3] Group 1: Market Performance - On June 11, Pop Mart's stock reached a peak of HKD 269.8 per share, marking a new high since its listing, with a total market value of HKD 357.76 billion [2] - The stock experienced a brief trading halt due to a surge, closing at HKD 266.8, with a trading volume of 26.36 million shares [2] - Over the past three months, Pop Mart's stock has increased by over 120%, indicating strong investor interest [2] Group 2: Financial Institutions' Actions - Several banks launched promotional activities offering LABUBU blind boxes with deposits, which gained significant attention on social media [4] - However, these promotional activities were halted due to regulatory concerns regarding compliance with deposit marketing practices [5] - Experts noted that banks are under pressure to attract deposits amid declining interest rates, leading to unconventional marketing strategies [5] Group 3: Industry Trends and Risks - LABUBU represents the "self-indulgent economy," appealing to young consumers' desires for social sharing and personalized expression [7] - The rapid iteration of the trendy toy market raises concerns about LABUBU's long-term sustainability and potential market value decline if interest wanes [7] - Analysts caution that the current high valuation of Pop Mart, at a price-to-book ratio of 30, may indicate speculative behavior similar to past trends in collectible markets, suggesting a risk of financial bubble [7]