Core Insights - Ctrip announced the winners of the 2025 "Tourism Innovation Contribution Award," selecting 20 innovative projects from hundreds of new or popular cases globally, with each project receiving a reward of 400,000 yuan [1] - The award serves as a guide for industry practitioners, indicating that the growth formula of the tourism industry is being rewritten [1] Group 1: Innovation Framework - Ctrip established a 1 billion yuan tourism innovation fund and a total prize pool of 10 million yuan to promote reusable innovative language for projects [2] - The "Tourism Innovation Equation" evaluates projects based on a three-dimensional assessment system: data analysis (50%), expert review (30%), and user voting (20%) [2] - The award emphasizes sustainability and replicability, with examples like the Shebara resort in Saudi Arabia achieving zero energy and waste, and the Xi'an "Chang'an Twelve Hours" cultural restoration being replicated in other ancient cities [2][3] Group 2: Evaluation Criteria - The evaluation criteria focus on technological innovation, user experience design, cultural interpretation, and cross-industry collaboration [3] - Projects are assessed for their ecological protection effectiveness, community empowerment, and long-term operational health [3] Group 3: Four-Dimensional Innovation - The 20 awarded projects are categorized along four axes: technology, culture, art, and content, indicating a system of innovation rather than isolated attempts [4] - Examples include the Las Vegas Sphere using 16K screens and AI for real-time art generation, and the Xi'an cultural restoration project recreating the Tang Dynasty atmosphere [4][5] Group 4: Global Innovation Repository - The awarded projects span five continents and serve as benchmarks for innovation in culture, art, content, and technology [6] - The 1 billion yuan fund aims to invest in innovative projects and promote cross-industry collaboration to reshape destination growth models [7] Group 5: Future Directions - The award is seen as a "global innovation translator," converting international experiences into reusable innovative language for domestic application [7][8] - The new logic of "data validation—module open-source—global replication" allows for predictable and iterative tourism innovation [8] - The next potential growth opportunities may be revealed in the second award announcement next year [9]