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打破壁垒 创新兴旅
Jing Ji Ri Bao· 2025-06-22 22:08
Group 1 - The article emphasizes the successful reform of tourism management in Lushan, Jiangxi, breaking down institutional barriers and addressing historical issues, providing a valuable reference for the innovative development of traditional scenic areas [1] - The tourism management reform includes restructuring institutions for efficiency, implementing a "1+N" model for integrated management, and streamlining administrative and operational functions [1] - A collaborative mechanism involving scenic areas, local governments, and departments has been established to clarify responsibilities and enhance management precision through a unified leadership and tiered responsibility approach [1] Group 2 - The article discusses the innovation in tourism operation and management mechanisms, focusing on the integration of tourism resources, state assets, and management to achieve efficient resource utilization and optimized operations [2] - A cultural tourism holding group has been formed to strengthen overall planning, improve modern corporate governance, and enhance asset scale through strategic restructuring of scenic area assets [2] - The article highlights the importance of targeted marketing strategies aimed at local and youth demographics, the development of themed tourism products, and the integration of arts and culture to create personalized experiences [2]
支持旅游领域创新发展 携程设立10亿元旅游创新基金
Sou Hu Cai Jing· 2025-05-29 10:12
【大河财立方 记者 陈薇】5月26日,由携程集团主办的Envision 2025全球合作伙伴大会在上海举办。携 程集团联合创始人、董事会主席梁建章表示,将设立10亿元旅游创新基金,旨在支持旅游领域的突破性 和创新性发展。 为推动旅游产业发展,促成多项产业合作,赋能创新生态,会上,携程集团宣布启动规模达10亿元人民 币的旅游创新基金。梁建章表示,基金的投入方向,一方面专注于对创新项目进行长期投资,重塑目的 地增长模式;另一方面则将促进跨行业合作,汇聚创新人才共同打造独特的旅行体验。在此基金下,携 程还特别设立旅游创新奖,每年颁发超过1000万元的奖金。 根据国家统计局数据,2024年我国国内旅游人次达56.15亿,创历史新高。入出境旅游市场持续快速复 苏。来自携程集团的数据显示,其2025年第一季度入境游订单量同比增长约100%。 携程持续为全球伙伴赋能,当日与泰国盛泰澜酒店度假村Centara Hotels & Resorts、马来西亚海丰有限 公司 Seafest Hotel Group (Seafest Sdn Bhd)和印尼Archipelago International 宣布战略合作,未来将通过联 ...