旅游景区管理系统(TMS)
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旅游景区管理系统(TMS)在后疫情时代景区精细化运营与游客体验优化中的战略价值
QYResearch· 2026-01-09 09:09
Market Overview - The global tourism scenic area management system market is projected to reach $458 million by 2031, with a compound annual growth rate (CAGR) of approximately 10.5% in the coming years, driven by post-pandemic recovery, upgraded visitor experiences, and refined management of safety and capacity [2] - Governments worldwide are promoting the development of smart tourism, emphasizing the digitalization and standardization of tourism services and regulations, as outlined in China's "14th Five-Year Plan for Tourism Development" [2] - UNESCO and cultural heritage protection agencies are reinforcing the need for precise management systems that meet international standards, creating significant application space for the industry [2] Market Expansion - There is a surge in demand for personalized, contactless services and immersive experiences among tourists, particularly in North America, Europe, and emerging destinations in Southeast Asia and Latin America [3] - Major scenic spots are increasingly relying on dynamic pricing, smart navigation, queue optimization, and membership management systems to enhance operational efficiency [3] - Leading companies are transitioning from hardware ticketing providers to comprehensive solution providers that integrate cloud-based SaaS platforms, data analytics, and visitor experience optimization [3] Business Model and ROI Analysis - The revenue model for TMS suppliers is shifting from traditional hardware sales to a hybrid model centered on software and services, ensuring a sustainable income stream [6] - The main revenue streams include: 1. SaaS subscription and licensing fees, charged annually or monthly based on system modules, visitor throughput, or data storage [6] 2. Data value-added services and operational optimization, leveraging anonymized visitor behavior data for consulting fees or data interface usage [6] 3. Hardware and system integration fees, which are the primary revenue source in the initial phase [6] Scenic Area ROI Analysis - The return on investment (ROI) for scenic areas implementing TMS systems is reflected in cost savings and strategic enhancements in revenue and visitor experience [7] - Key benefits include: - Reduction in operational costs and efficiency improvements through automation of ticketing and entry systems [7] - Revenue growth and dynamic pricing optimization, enabling real-time analysis of visitor demand [8] - Enhanced safety management and risk mitigation through real-time monitoring and AI emergency response systems [8] Cost Advantages of TMS Automation - Direct reduction in labor costs and structural optimization by replacing manual ticketing and monitoring with automated systems [10] - Decreased operational energy and facility maintenance costs through IoT integration and preventive maintenance systems [11] - Significant reduction in risks and indirect losses by providing real-time capacity monitoring and automated emergency plans [12]