Core Viewpoint - Vigor Group Limited, the parent company of Flight Butler, is experiencing a decline in gross margin despite growth in user base, revenue, and total GMV, primarily due to increased sales costs and competition in the airline ticket market [1][5]. Group 1: User Growth and Financial Performance - As of June 30, 2025, Vigor Group's registered user count reached 217 million, a 56.5% increase from January 1, 2022 [3]. - For the first half of 2025, Vigor Group reported revenue of 351 million yuan, a year-on-year increase of 24.8%, and a net profit of 47.1 million yuan, up 48.5% [3]. - The growth in revenue is attributed to an increase in travel-related service income by 36.5 million yuan and online marketing service income by 30.1 million yuan [3]. Group 2: Revenue Sources and Business Diversification - Travel-related services still dominate revenue but their share decreased from 89.5% in the first half of 2024 to 82.1% in the first half of 2025, indicating a diversification in revenue sources [4]. - The increase in online marketing service revenue reflects a strategic shift to reduce reliance on a single business line, which may optimize the business structure for long-term development [4]. Group 3: Cost and Margin Analysis - Vigor Group's gross margin slightly declined from 58.6% to 57.1% due to a 29.3% increase in sales costs, which outpaced revenue growth [5][6]. - The rise in sales costs is attributed to increased expenses paid to service providers and higher marketing and promotional costs [5][6]. - The total GMV, including ticket and accommodation GMV, showed significant growth, but corporate travel GMV declined from 41.7 million yuan to 36.8 million yuan, indicating potential challenges in customer retention or acquisition [6]. Group 4: Market Competition and Future Outlook - The competitive landscape in the airline ticket market is intensifying, with major airlines promoting direct sales through various platforms, which may pose challenges for Vigor Group [7]. - Analysts suggest that Vigor Group needs to explore additional value in travel management and destination services, and enhance its technology capabilities through AI to remain competitive [7].

Core Viewpoint - After rapid growth in scale, Vigor Group Limited, the parent company of Flight Butler, is facing declining gross margins while seeking capitalization [1] Financial Performance - As of June 30, 2025, Vigor Group's registered user base increased to 217 million, a 56.5% rise since January 1, 2022 [3] - For the first half of 2025, the company reported revenue of 351 million yuan, a year-on-year increase of 24.8%, and a net profit of 47.1 million yuan, up 48.5% [3] - The growth in revenue is attributed to an increase in travel-related service income by 36.5 million yuan and online marketing service income by 30.1 million yuan [3] Revenue Sources - Travel-related services still dominate revenue but their share decreased from 89.5% in the first half of 2024 to 82.1% in the first half of 2025, while online marketing service revenue's share increased [4] - This diversification indicates Vigor Group's strategy to reduce reliance on a single business line, which may optimize its business structure for long-term growth [4] Cost and Margin Analysis - Despite positive overall performance, the gross margin slightly declined from 58.6% to 57.1% due to a 29.3% increase in sales costs, which outpaced revenue growth [6] - Increased costs were driven by higher expenses to service providers and marketing efforts, reflecting growing customer demand [6] Market Dynamics - The total GMV (Gross Merchandise Volume) for the company showed significant growth, but the GMV for corporate travel services notably decreased from 41.7 million yuan to 36.8 million yuan [6][7] - The decline in corporate travel GMV may indicate challenges in customer retention or acquisition [8] Competitive Landscape - The airline ticket service accounts for approximately 65% of Vigor Group's total transaction volume, making it the primary revenue source [8] - The company faces intensified competition as airlines increasingly promote direct sales through their platforms, which may impact Vigor Group's market position [9]