无线除螨仪

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趋势研判!2025年中国除螨仪行业产业链、销量、市场规模、竞争格局及未来前景展望:除螨仪消费需求持续释放,无线除螨仪逐渐成为市场主流[图]
Chan Ye Xin Xi Wang· 2025-06-22 01:54
Industry Overview - The demand for mite removal devices has increased due to the rising prevalence of allergic diseases such as allergic rhinitis and eczema, leading to a growing focus on indoor mite removal [1][15] - The market size of China's mite removal industry is projected to grow from 280 million yuan in 2015 to 3.46 billion yuan in 2024, with a compound annual growth rate (CAGR) of 32.23% [1][15] - The shift from wired to wireless mite removal devices is notable, with wireless devices expected to dominate the market, accounting for 71.97% of the market size in 2024 [1][15] Market Dynamics - The rise of e-commerce platforms has expanded the market space for mite removal devices, contributing to continuous market growth [1][15] - The industry has seen significant technological innovation, leading to product diversification and increased intelligence in mite removal devices [1][15] Consumer Trends - The target consumer groups for mite removal devices include families in polluted urban areas, households with air conditioning, families with elderly or newborns, pet owners, and individuals with allergic conditions [5][14] - As health awareness increases, the demand for mite removal devices is expected to continue growing rapidly [1][15] Industry Development - The evolution of the mite removal industry has transitioned from early mechanical devices to modern electronic products utilizing technologies like ultrasonic and ultraviolet [7][14] - The industry is characterized by intense competition, with a focus on improving indoor air quality and meeting health and hygiene demands [7][14] Market Structure - The industry consists of three main types of participants: foreign brands (e.g., Dyson, Panasonic), domestic comprehensive appliance brands (e.g., Midea, Haier, Xiaomi), and domestic specialized brands (e.g., Puppy, Derma) [19] - Domestic brands are growing faster than foreign brands, but foreign brands still hold a significant share in the high-end market [19] Sales Channels - The sales channels for mite removal devices include both online (e-commerce platforms, live streaming) and offline (appliance stores, supermarkets) [9] - Online channels remain the primary sales avenue, but new marketing models like live e-commerce and social media are changing consumer purchasing decisions [27] Future Trends - The demand for mite removal devices is shifting from optional to essential, with consumers seeking smart, convenient, and multifunctional products [25] - Technological advancements are accelerating competition, with brands focusing on core technologies and potential cross-functional products [26] - The industry is expected to see more specialized brands targeting niche markets, while leading brands will strengthen their market position through multi-channel strategies [27]