Core Insights - The home decoration industry is transitioning from a growth phase to a focus on existing stock, with smaller brands struggling while leading companies find new opportunities amidst the crisis [1][4][19] - Dayang has been recognized as the "No. 1 Brand in China's Home Decoration Pipeline" by Frost & Sullivan, leading in sales, volume, number of serviced households, and marketing outlets by 2024 [1][2] Industry Trends - The real estate sector is facing a downturn, with residential investment in 2024 down by 10.5% and new housing starts decreasing by 23% compared to the previous year [5] - The proportion of second-hand housing transactions has reached a historical high of 42%, indicating a shift in market dynamics towards renovation of existing homes [5] - The demand for renovation in older residential areas is significant, with over 17,000 old communities built before 2000, affecting over 420 million residents and presenting a substantial renovation opportunity [5][6] Company Strategy - Dayang emphasizes quality and service, addressing critical issues such as pipeline leakage and water quality contamination, which are major pain points in home renovations [6][7] - The company has adopted a long-term perspective, focusing on product quality and compliance, which has allowed it to maintain steady revenue growth even in a shrinking market [19][20] - Dayang's commitment to quality is reflected in its rigorous standards for materials and services, ensuring that installation is just the beginning of customer service [9][19] Global Expansion - Dayang has established a strong international presence, with operations in over 100 countries and regions, and has obtained 144 international certifications by 2025 [23] - The company's approach to globalization and localization aims to meet diverse market demands and enhance customer satisfaction [23]