Core Viewpoint - Hehe Group's subsidiary, Hexin Trading, is the exclusive distributor for Procter & Gamble in central and western Anhui, and has successfully expanded into Jiangsu province, establishing a presence in Huai'an and Suqian by August 2024 [1] Group 1 - Hexin Trading focuses on daily chemical and liquor retail and wholesale businesses [1] - The company aims to strengthen its market position in Anhui while leveraging Procter & Gamble's strategic distribution advantages [1] - In the first half of 2025, Hexin Trading's revenue from markets outside Anhui reached 83.44 million yuan [1]

Core Viewpoint - The company, He Bai Group, has been operating primarily in Anhui Province for 66 years and is expanding its business into other provinces, particularly Jiangsu [2]. Group 1: Company Operations - He Bai Group has a strong presence in Anhui, covering retail and agricultural product distribution across 14 cities in the province, as well as in three cities in Jiangsu: Huai'an, Suqian, and Nantong [2]. - The subsidiary, He Xin Trading, is the exclusive distributor for Procter & Gamble in central and western Anhui, focusing on retail and wholesale of daily chemicals and alcoholic beverages [2]. Group 2: Expansion Plans - He Xin Trading successfully entered the Jiangsu market in August 2024, establishing operations in Huai'an and Suqian [2]. - The Nantong branch of He Xin Trading was officially opened in January 2025, contributing to the company's growth outside Anhui [2]. - In the first half of 2025, He Xin Trading generated revenue of 83.44 million yuan from its operations outside Anhui [2].