Core Insights - The article highlights the increasing popularity of summer tourism in Shandong, driven by its natural resources such as springs, mountains, and beaches, which offer refreshing experiences for visitors [2][3][4] Group 1: Summer Tourism Trends - The summer tourism experience in Shandong is characterized by activities centered around water, mountains, and coastal areas, appealing to families and children [2][3] - Online travel platform Fliggy reports a significant increase in summer travel bookings in Shandong, with flight reservations up over 30%, hotel bookings up 43%, and ticket bookings up 164% compared to last year [2] Group 2: Innovative Tourism Offerings - Shandong has developed new tourism products that leverage its natural cooling resources, such as the "泉城深度清凉游" (Deep Cool Tour of Spring City), which connects various scenic spots [2][3] - Events like the "亲子狂欢泼水节" (Parent-Child Water Festival) and night performances at scenic spots are designed to enhance visitor experiences [2][3] - The "山下狂欢-山中探秘-山顶观日" (Mountain Fun - Mountain Exploration - Mountain Top Sunrise) experience offers a 12-hour immersive journey, combining entertainment and nature [3] Group 3: Coastal Tourism Activities - Coastal cities like Qingdao, Yantai, Weihai, and Rizhao are experiencing a surge in beach tourism, with activities such as beachcombing, swimming, and water sports becoming increasingly popular [4] - Rizhao has organized themed cultural and tourism activities, including "亲水狂欢" (Water Fun), "音乐海岸" (Music Coast), and "花样夜游" (Variety Night Tours), to enhance the visitor experience [4]