"今年暑期，尽管极端天气对旅游市场产生了一定影响，但旺季态势依然明显，预计出游人数有望再创 新高。从数据来看，7月中西部城市景区客流量环比实现大幅增长，不少热门景区客流触及最大承载 量；高性价比产品推动旅游消费品质持续升级，且本地及周边短途游需求旺盛，为部分地区暑期旅游市 场贡献稳定客源。"同程研究院首席研究员程超功对证券时报记者表示。 2025年暑期即将结束，多家在线旅游平台相继发布暑期旅游趋势报告。 整体看，今年暑期游市场需求强劲，避暑游、传统文化游、亲子研学游等火热；品质游趋势明显，部分 平台订单均价显著提升；跨境游市场延续高景气度，其中入境游呈现"淡季不淡"，出境游增长强劲。从 出行方式看，自驾游热度居高不下，租车出行已成为越来越多旅行者的选择。 今年暑期酷热难耐，避暑游成为多数人出游的首要选择。 携程平台上，大理白族自治州、大连、威海、青岛、烟台同时进入国内游增速前列，平均旅游订单呈双 位数增长。热门避暑地贵州、云南等地包车游订单同比增长80%以上，小众避暑目的地内蒙古赤峰、辽 宁丹东、吉林白山订单量同比增长200%以上。除传统避暑游之外，户外挑战和自然探索，如露营、徒 步、溯溪等度假产品今夏也受到 ...

Group 1 - The core viewpoint highlights the rising popularity of Guizhou, particularly Guiyang, as a summer tourist destination, attracting a significant number of foreign visitors due to its favorable climate and cultural offerings [1][3]. - As of August 12, the number of inbound and outbound travelers at Guiyang Longdongbao Port exceeded 33,000, marking a year-on-year increase of 209%, with foreign travelers increasing more than fivefold [3]. - The demand for tourism, business activities, and transit among foreigners in Guizhou has seen a notable rise, with international flights from Guiyang increasing from 7 to 10 routes and weekly flights growing from 20 to 30 [5]. Group 2 - Guizhou's night economy has been enhanced by the influx of international tourists, contributing to the expansion of the local tourism industry [5]. - The local tourism sector has received nearly 30 international tour groups this summer, reflecting a year-on-year growth of over 800%, with foreign tourists particularly attracted to the cultural atmosphere and scenery of Wujiang Zhai [7]. - The integration of ethnic culture into nighttime activities, such as the immersive "Ten Thousand People Dance Night," allows tourists to engage deeply with local traditions through performances, interactive segments, and authentic cuisine [9].

Group 1 - The core viewpoint highlights the significant increase in foreign tourism to Guizhou, particularly in Guiyang, driven by its favorable climate and cultural attractions [1][3]. - Guiyang's average temperature of 22°C has attracted a large number of tourists from Southeast Asia and South Korea [1]. - The number of inbound and outbound travelers at Guiyang Longdongbao Airport exceeded 33,000 by August 12, representing a year-on-year growth of 209%, with foreign travelers increasing more than fivefold [3]. Group 2 - To meet the rising travel demand, Guizhou's civil aviation group has opened over 40 new domestic and international flight routes this year, increasing international routes from 7 to 10 and weekly flights from 20 to 30 [5]. - The local "night economy" has been enhanced by the influx of international tourists, contributing to the expansion of Guizhou's summer tourism industry [5]. - The cultural atmosphere and scenic beauty of locations like Wujingzhai have attracted numerous foreign tourists, with one tourism manager reporting an 800% increase in international tour groups this summer [5][7]. Group 3 - The immersive night tours featuring local ethnic cultures provide tourists with a unique experience, showcasing non-material cultural heritage performances and local cuisine [7]. - Tourists have expressed their admiration for the diverse culture and pleasant weather in Guizhou, with one German tourist noting the uniqueness of the local offerings compared to Germany [7].

央视网消息：今年暑期，签证政策便利化等因素影响，中国入境游市场热度持续攀升，越来越多的外国游客开启"中国游"。民航局最新数 据显示，今年7月中国航空公司在国际航线完成旅客运输量达709万人次，同比增长15.7%，规模创历史新高。 深圳作为热门的入境目的地，截至8月10日，暑运以来，经深圳机场口岸入出境的外国人同比增长超31.8%，免签入境外国人占入境外国 人总量近60%，同比增长超139.7%。以家庭游的形式组团来"打卡"中国，成为今年暑期的一个新热门。 爱尔兰旅客凯莱赫·马克称："我们是一家人，刚从泰国曼谷飞来。中国的免签政策对我的妻子和女儿非常方便。" 英国旅客安德鲁称："这一次是我们家庭出游，他是第一次来中国，对中国很感兴趣，计划到香港、深圳、澳门，打算去参观港珠澳大 桥，也期待品尝更多中国美食。" 在谈生意之余，买买买也是外国旅客的另一大乐趣。今年，义乌的离境退税商店从原先的7个网点增加到了37个网点，其中26个网点为即 买即退商店。 阿尔及利亚旅客法卡尔称："我给我的兄弟姐妹们买的这些商品质量很好，价格也不错，全部都好。" "避暑游""夜经济"也成为吸引众多外籍游客的热点。在线旅游预订平台上，贵阳以 ...

央视网消息：7月民航局最新数据显示，国际客运市场表现更为亮眼，旅客运输量规模更是创下了历史新高。我们也来看一下记者在一些 出入境口岸的最新观察。记者发现，今年暑期，以家庭游的形式组团来"打卡"中国，成为今年暑期的一个新热门。 民航局最新数据显示，今年7月我国航空公司在国际航线完成旅客运输量达709万人次，同比增长15.7%，规模创历史新高。深圳作为热门 的入境目的地，截至8月10日，暑运以来深圳机场口岸出入境人员同比增长超13.2%。在深圳国际机场的入境大厅，记者遇到了来自英国的安 德鲁一家，这次他们是特意带着孩子来中国。 来自爱尔兰的凯莱赫马克一家第一次体验了中国入境的便捷，凯莱赫马克兴奋地说："我们是一家人，刚从泰国曼谷飞来。中国的免签政 策对我的妻子和女儿非常方便，我们非常开心可以来深圳，这是一座国际化的城市，我们已经迫不及待地想住在这里了。" 今年暑期，像这样与家人、朋友结伴来中国旅游的外国游客在深圳机场越来越多。深圳边检总站数据显示，截至8月10日，暑运以来，经 深圳机场口岸入出境的外国人同比增长超31.8%，免签入境外国人占入境外国人总量近60%，同比增长超139.7%。边检工作人员介绍，很明显 ...

央视网消息：今年夏季，全国多地高温持续。当热浪袭来，"避暑游""清凉游"成了很多游客的选择。近年来，推出各具特色的旅游产品， 创新消费场景，激发夏日消费活力。今天我们就去看看，暑期去哪儿更清凉。 安徽：人造冰雪溶洞消暑新体验 在安徽淮南市，当地通过建设人造冰雪溶洞，打造了室内冰雪游项目，让游客在暑期也可以畅玩冰雪，此外，夜间森林游也让游客在避暑 游方面有了更多的选择。 在淮南市焦岗湖畔的"冰帘洞天"景区，游客们仿佛"穿越"到了冬天。1.5公里长的游玩线路，涵盖了冰上漂流、冰上保龄球等项目，大 人、孩子们穿上厚厚的衣服，感受速度与激情。 内蒙古：去草原看艺术展 不一样的辽阔壮美 去草原，是暑假期间不少游客的选择。除了骑马、赏景，在内蒙古乌兰布统草原，30多位国内外知名艺术家将8件大型作品搬到这里，辽 阔的草原变身为了一座露天艺术馆，一起去看看。 来到乌兰布统草原，骑马射箭都算是传统的玩法，今年赤峰市打破了固有模式，将"文化+艺术+生态"进行融合。艺术家们以红山文化、 草原游牧文化为主题，举办了艺术展，8件作品通过露天的方式，向观众展出。 据了解，此次大地艺术季将持续至10月10日，在此期间，赤峰市还将举办篝火派 ...

贵州何以成为"避暑胜地"？秘密深藏于这片土地独特的"骨骼"之中。贵州地形以高原和山地为主， 北部大娄山、中南部苗岭、西部乌蒙山以及东北部武陵山共同构成山地"骨架"，最高海拔2900.6米，平 均海拔1100米左右，四季气候温和，夏无酷暑。 雨热同季的丰沛水汽滋养了葱郁森林。贵州森林覆盖率达63.3%，赤水、江口等地更达到75%以 上，森林密集区负氧离子浓度可达每立方厘米1万个至3万个，远超城市地区，具有天然的"森林疗愈"效 果。 当酷暑开启"高温蒸笼"模式后，地处中国西南地区的贵州，以其独有的清凉气候与户外野趣体验， 成为海内外游客竞相奔赴的"避暑胜地"。 贵州避暑有"凉"方 在第三方平台发布的全国十大避暑目的地中，贵州贵阳、六盘水、安顺榜上有名。坐拥"漂流、'村 超'、苗寨侗寨风情"的贵州黔东南苗族侗族自治州，暑期文旅热度增长197%，位列美团旅行"小众避暑 目的地"增速榜首。 野趣天堂：山水的清凉邀约 素有"公园省"美誉的贵州，有峡谷、瀑布、溶洞、天坑等自然景观，为户外运动提供了绝佳舞台。 与以往单纯的观光不同，当下的年轻人更热衷"玩着降温"，刺激的峡谷漂流、惊险的悬崖秋千、洞中桨 板等新兴玩法，正吸引源 ...

Group 1 - The core demand for tourists has shifted towards "cooling travel" as temperatures rise, with a 47% year-on-year increase in search volume for "cooling travel" since July [1] - Major tourist companies are launching unique projects and services to cater to this demand, including concerts, water gun festivals, and off-season overseas cooling trips [1][2] - The Northeast region has established a clear "cooling ecosystem," with Yunnan and Guizhou also seeing significant tourist influx, as evidenced by a 70% year-on-year increase in orders for Yunnan scenic spots during the summer vacation [2] Group 2 - Companies like Changbai Mountain Tourism Co., Ltd. are diversifying their cooling products, transforming ski resorts into mountain sports parks and hosting summer music festivals, resulting in a 4.5% increase in visitors in June [2] - Tianmu Lake has developed various attractions targeting "cooling travel" and family tourism, such as outdoor events and themed water activities [3] - Travel agencies are also capitalizing on the "cooling travel" trend, with significant increases in bookings for Australia and New Zealand travel packages, showing growth rates of 200% and 120% respectively [3] Group 3 - The tourism market is undergoing a transformation as standardized travel packages lose appeal, prompting companies to explore ways to extend the "cooling travel" experience [4] - Yunnan Province reported a 10.8% year-on-year increase in tourist arrivals, reaching 371 million visitors in the first half of the year, with total tourism spending growing by 10.5% to 658.43 billion [4] - Tourists are increasingly seeking authentic local experiences rather than just visiting major attractions, indicating a shift towards a desire for unique cultural engagement [4][5] Group 4 - Companies like Guangzhou Lingnan Group are innovating by integrating local cultural symbols into their offerings, enhancing the overall visitor experience [5] - Xi'an Qujiang Cultural Tourism Co., Ltd. is transforming historical sites into cultural IPs, creating immersive experiences that blend history with modern creativity [5] - The tourism market is moving from a superficial experience to a more meaningful engagement, emphasizing the importance of local culture and community in attracting repeat visitors [5]

Core Insights - The "cooling economy" is emerging as a vital driver for summer cultural and tourism consumption, leveraging both natural resources and innovative experiences to enhance visitor engagement and satisfaction [1][17] Group 1: Night Economy - Nighttime consumption is on the rise, with various activities such as night markets, beer festivals, and music events boosting dining and entertainment sectors [2][4] - A report from the Ministry of Commerce indicates that 60% of consumer spending occurs at night, with major shopping centers generating over half of their daily revenue between 6 PM and 10 PM [7] - The night economy market size in China has grown from 22.54 trillion yuan in 2018 to 50.25 trillion yuan in 2023 [7] Group 2: Summer Tourism Trends - There is a growing preference for summer vacation destinations that offer cooling experiences, integrating climate, culture, sports, and tourism [8] - Various regions are launching themed night activities and special summer projects to attract tourists, enhancing the overall experience [5][17] - Popular summer attractions include flower viewing in Guizhou and water sports in Chongqing, which are drawing significant visitor numbers [10][12][15][14] Group 3: Economic Impact - The ongoing development of the "cooling economy" is expected to stimulate new consumer activity and enhance the overall tourism infrastructure and services across the country [17]

Core Insights - The report indicates a significant shift in the summer travel market, with a notable increase in long-distance travel orders, particularly towards western and northeastern regions of China, driven by high temperatures in the central and eastern parts of the country [1][2] - Popular travel activities include self-driving tours across multiple provinces and night-time stargazing trips, while short-distance travel trends favor air conditioning, water activities, and night tours [1] - There is a growing trend for outbound travel to Australia and New Zealand, with increased flight availability and booking interest for these destinations during their winter season [1][4] Travel Trends - The report highlights that from July 1 to July 24, over 60% of the top 10 provinces with the fastest growth in domestic flight and hotel bookings were in the western region, with Qinghai leading with over 40% growth [2] - Other provinces such as Yunnan, Inner Mongolia, Guizhou, Gansu, Guangxi, and Xinjiang also saw hotel booking increases exceeding 20% [2] Popular Destinations - The most favored destinations for mid to long-distance travel in July include Qinghai, Tibet, Ningxia, Yunnan, Guizhou, Gansu, Inner Mongolia, Xinjiang, Sichuan, and Guangxi, with average temperatures ranging from 17°C to 26°C [4] - The report notes a significant increase in car rental bookings in these regions, with rentals from Xinjiang and Qinghai seeing year-on-year growth of over 87% and 50%, respectively [4] Outbound Travel Insights - There has been a double-digit increase in flight bookings from China to popular cities in Australia and New Zealand, with New Zealand seeing over 20% growth compared to the previous month [4] - The report mentions that discounted flight prices from Guangzhou and Shanghai to various Australian cities have become attractive, even with longer layover times due to visa-free transit options [5]