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日照|日照文旅高质量发展“双重奏”
Da Zhong Ri Bao· 2025-07-02 01:12
Core Insights - The article highlights the transformation of the cultural and tourism industry in Rizhao, driven by the integration of performing arts and high-end vacation offerings, leading to a significant increase in both visitor numbers and revenue [2][6]. Group 1: Tourism Market Performance - In the 2025 "May Day" holiday, 18 key monitored A-level tourist attractions in Rizhao received 2.7444 million visitors, generating revenue of 52.6205 million yuan, marking year-on-year increases of 13.5% and 13.66% respectively, surpassing the provincial average by over 5 percentage points [2]. - The "golden scissors difference" indicates a shift from "traffic expansion" to "value enhancement," with consumption upgrades becoming the core driver of high-quality development in the cultural tourism sector [2]. Group 2: Performing Arts Economy - The "Soda Music Chill Party" held in June 2025 attracted 21,000 attendees and achieved over 2 billion online exposures, setting a record for the event and receiving widespread acclaim on social media platforms [3]. - The event's success was attributed to a star-studded lineup and a well-coordinated service system, including efficient transportation and thoughtful amenities for attendees [3][4]. - The event generated approximately 36 million yuan in direct consumption, with visitor numbers increasing by 44.04% and spending rising by 41.44% during the event period [4]. Group 3: High-End Vacation Development - The Rizhao Kaiyuan Senbo Resort, launched in April 2025, achieved sales of 2.06 million yuan within one minute of pre-sale, with total pre-sale GMV exceeding 130 million yuan and over 130,000 room nights booked [6][7]. - The resort's unique location near the beach and its all-season operational strategy, including a 20,800 square meter indoor water park, positions it as a leading destination for high-end tourism in northern China [7]. - The resort is expected to attract 330,000 visitors annually and significantly boost local consumption by 500 million yuan through partnerships with nearby attractions [8]. Group 4: Future Development and Market Trends - Rizhao is constructing a high-end supply system with 32 key cultural tourism projects, including immersive performances and themed parks, to enhance its tourism offerings [8]. - The market feedback indicates a 110% year-on-year increase in accommodation and dining group purchases on Douyin during the holiday, with overnight visitors rising by 14.78% [8]. - The demographic shift towards younger tourists, with the "Z generation" making up 50.46% of visitors, reflects a trend towards more dynamic and personalized travel experiences [5].
一周文商旅速报(5.12-5.16)
Cai Jing Wang· 2025-05-16 08:04
2025年4月新开业酒店共计314家 曲江文旅控股股东所持5705.11万股公司股份被轮候冻结 5月15日,据融创官微消息,近日,浙江省最大体量旗舰型室内滑雪场项目——杭州热雪奇迹室内滑雪 场正式落地。项目选址于杭州南站新城核心区,总建筑面积约8.4万方,是集专业滑雪训练、冰雪文化 体验都市休闲消费于一体的复合型冰雪综合体。据悉,杭州热雪奇迹由热雪奇迹负责运营管理,以室内 雪场运营为核心,涵盖青少年滑雪培训、大众冰雪运动、专业赛事、会员服务等多元功能。公开信息显 示,热雪奇迹是由融创文旅旗下融创雪世界更名而来。 乐鑫科技拟4.37亿元购买上海陆家嘴集团旗下办公楼项目 近日,乐鑫科技宣布,拟向上海陆家嘴(集团)有限公司购买位于上海市浦东御北路235弄3号3幢的房 产,标的房产建筑面积为1.3万平方米,总价款为4.37亿元。据交易顾问方高力国际透露,乐鑫科技所购 房产为张江科学城"数智天地·智慧云"项目,该项目由6栋高端住宅、3栋甲级科技办公楼组成,于2024 年10月实现竣工验收。通过此次交易,乐鑫科技将其研发总部落地在陆家嘴数智天地·智慧云办公楼T3 幢。 红星美凯龙董事兼总经理车建兴被留置 5月13日晚,美 ...