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星巴克中国2025财年收入增长5%至31.05亿美元,新品带动早餐和午餐时段消费提升
Cai Jing Wang· 2025-10-30 20:33
Core Insights - Starbucks reported a strong performance in Q4 of fiscal year 2025, with revenue from the Chinese market reaching $831.6 million, a 6% year-over-year increase [1] - The company achieved a 2% growth in same-store sales for the second consecutive quarter, driven by demand from innovative non-coffee beverages and the rapidly growing delivery service [1][2] - The total revenue for the Chinese market in fiscal year 2025 was $3.105 billion, reflecting a 5% year-over-year growth [1] Revenue and Sales Performance - Q4 revenue in the Chinese market was $831.6 million, marking a 6% increase compared to the previous year [1] - Same-store sales grew by 2%, with transaction volume increasing by 9% year-over-year [1] - The total revenue for the full fiscal year 2025 was $3.105 billion, up 5% from the previous year [1] Store Expansion - In Q4, Starbucks opened 183 new stores, entering 47 new county-level markets [1] - A total of 415 new stores were added throughout fiscal year 2025 [1] - By the end of fiscal year 2025, Starbucks operated 8,011 stores across 1,091 county-level cities in China [1] Product Innovation - The introduction of the tea latte series significantly enhanced the non-coffee product lineup and boosted afternoon tea sales [1] - New menu items, including various pastries and sandwiches, contributed to increased sales during breakfast and lunch periods [1] Management Commentary - The CEO of Starbucks China expressed confidence in the company's growth trajectory and highlighted the importance of product innovation and the successful performance of new stores [2] - The company remains committed to sustainable high-quality development in the Chinese market [2]