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新品发布科技创新 2025中国美博会一线观察
新华网财经· 2025-05-19 09:38
Core Viewpoint - The 29th CBE China Beauty Expo showcases over 3,200 cosmetic companies from more than 40 countries, featuring over 10,000 beauty brands and 80,000 new products, highlighting innovation and trends in the beauty industry [1]. Group 1: New Product Launches and Innovations - Majili presents a skincare gift set suitable for all skin types, including a hydrating essence and a whitening serum with patented ingredients aimed at enhancing skin brightness and combating melanin production [3][5]. - Natural Hall Group emphasizes the importance of domestic raw material innovation, showcasing over 20 self-developed cosmetic ingredients inspired by Himalayan resources, aiming to enhance product quality and sustainability [6][8]. - YOSEIDO introduces a proprietary ingredient, FerSivi®, derived from high-level fungi, which is used in their new winter essence, replacing water in formulations with fermented birch juice to enhance efficacy [10][12]. Group 2: Technological Advancements in Skincare - Zhenyan Biotech showcases its patented recombinant mussel adhesive protein, which forms a protective film on the skin, aiding in recovery from damage [16][18]. - Quadha, a brand under Huaxi Biotech, presents its CT50 anti-aging technology, which operates at the cellular level to enhance skin rejuvenation, supported by significant clinical data [20][22]. Group 3: Sunscreen and Skin Protection Innovations - MISTINE highlights its new sunscreen products, including a research-based whitening essence and a cushion foundation, focusing on advanced protective technologies [26][29]. - The brand also introduces a unique light biology-based protective system, validated by multiple scientific publications and patents, enhancing its competitive edge in the market [28][29].