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“双节”假期 三亚国际免税城单日销售额破1.2亿元
Xin Hua Wang· 2025-10-08 08:07
Core Viewpoint - During the National Day and Mid-Autumn Festival holiday, Sanya, Hainan, actively promoted duty-free shopping, achieving strong consumer momentum with daily sales at CDF Sanya International Duty-Free City exceeding 120 million yuan [1] Group 1: Sales Performance - The daily sales at CDF Sanya International Duty-Free City surpassed 120 million yuan during the holiday period [1] - The holiday season saw a focus on consumer spending, with various duty-free entities in Sanya planning diverse marketing activities [1] Group 2: Marketing Strategies - A total of 20 million yuan in consumption vouchers were distributed through Douyin and official mini-programs to stimulate shopping [1] - The promotional strategy included an online and offline linkage mechanism to enhance the shopping experience for outbound travelers [1] Group 3: Industry Development - The initiatives taken during the holiday are aimed at establishing Sanya as an international tourism consumption center, injecting new momentum into the local economy [1]