海南自贸港封关运作后的首个春节黄金周，不仅是旅游消费的旺季，更成为观察新政策环境下市场真实脉动的关键窗口。作为离岛旅客的必经之地，cdf海 口美兰机场免税店在春节前完成总计3722平方米的升级改造、并一次性迎来27家全新店铺开业，迎来了一场高强度的运营"压力测试"。在春运期间极端客流 高峰之下，旅客的免税消费行为正呈现出从"政策驱动"向"习惯驱动"、从"个人囤货"向"礼赠社交"的深刻演变。 "极速购物"窗口效率凸显，消费渐成"习惯性动作" 春节期间的机场值机大厅与安检口前，人流如织。与以往不同的是，大量旅客在手握登机牌后，会目标明确地快步走向免税购物区。尤其是在航班起飞前2 小时内的"黄金购物窗口"，消费效率成为亮点。 "给我拿这个精华套装，还有那瓶香水，直接打包。"一位准备飞往北京的王先生仅用不到五分钟便完成了购物。他表示，自己每年离岛都在这里买些礼 物，"流程很熟了，价格有优势，提货也方便，算是个固定节目。"像王先生这样将免税购物内化为离岛流程"习惯性动作"的旅客不在少数。店内工作人员反 映，今年春节反复询问提货政策、额度等基础问题的旅客明显减少，更多咨询集中在商品比较和推荐上。政策的顺畅"隐身"，标志着 ...

Core Insights - The first Spring Festival after the operation of Hainan Free Trade Port has become a key window to observe market dynamics under new policy environments, with significant upgrades and new store openings at the CDF Haikou Meilan Airport duty-free shop [1][5] Group 1: Consumer Behavior - Travelers are increasingly integrating duty-free shopping into their departure routines, with many now making it a habitual action rather than a policy-driven choice [2] - The efficiency of shopping has improved, with travelers completing purchases quickly, indicating a shift towards a more mature market where consumers are more familiar with the process [2] Group 2: Product Trends - The festive atmosphere of the Spring Festival has amplified the "gift-giving" aspect of airport duty-free shopping, with high-end cosmetics, jewelry, premium alcohol, and gourmet chocolates becoming the most sought-after categories [3] - The airport duty-free shop is evolving from merely a price-competitive shopping point to a comprehensive platform for gift solutions, providing trust, convenience, and a wide selection [3] Group 3: Business Development - Haikou Meilan Airport has seen a significant increase in passenger flow, with 11 days since January 2026 exceeding 90,000 passengers, and an expected 438 million passengers during the Spring Festival period, reflecting a 5.06% year-on-year growth [5] - The recent upgrade of 3,722 square meters and the opening of 27 new stores are not just expansions but a strategic enhancement of the commercial ecosystem to meet diverse consumer needs post-closure [5] - The upgraded duty-free shop aims to provide a comfortable shopping experience for a more international and diverse customer base, indicating a shift towards habitual, scenario-based, and quality-focused consumption [5]

海南自由贸易港封关首月，离岛免税市场也交出了一份亮眼答卷。据海口海关统计，自2025年12月18日 至2026年1月18日，海口海关共监管离岛免税购物金额50.2亿元，同比增长46.8%；购物人数77.2万人 次，同比增长29.7%；购物件数362.1万件，同比增长14.3%。（央视新闻） ...

这是1月10日拍摄的海南三亚国际免税城（无人机照片）。 1月18日，海南自贸港封关"满月"。受益于封关带来的人气和政策红利，离岛免税消费持续升温。据 悉，自2025年12月18日至2026年1月17日，海口海关共监管离岛免税购物金额48.6亿元，同比增长 46.8%；购物人数74.5万人次，同比增长30.2%；购物件数349.4万件，同比增长14.6%。 新华社图文 ...

1月18日，海南自贸港封关"满月"。受益于封关带来的人气和政策红利，离岛免税消费持续升温。据 悉，自2025年12月18日至2026年1月17日，海口海关共监管离岛免税购物金额48.6亿元，同比增长 46.8%；购物人数74.5万人次，同比增长30.2%；购物件数349.4万件，同比增长14.6%。 新华社记者 郭 程/摄 ...

Core Insights - The Hainan Free Trade Port has seen positive changes in market performance and consumer behavior since its full closure a month ago, particularly at the CDF Haikou International Duty-Free City [1] Group 1: Changes in Consumer Behavior - The source of customers has become more diverse, with the upgraded duty-free policy allowing outbound tourists to shop with fewer restrictions and local residents being able to purchase certain items throughout the year [3] - The average daily sales and foot traffic at CDF Haikou International Duty-Free City have been steadily increasing, with new product categories like 3C digital products and pet supplies performing well alongside traditional items [3] Group 2: Shopping Experience Enhancements - Consumers are shifting from bulk purchasing to experience-based shopping, leading to an increase in interactive shopping experiences [5] - CDF Haikou International Duty-Free City has enhanced its in-store activities and improved service responsiveness to align with this trend, aiming to enrich the overall shopping experience [5] Group 3: Future Outlook - As the Hainan Free Trade Port continues to develop, CDF Haikou International Duty-Free City is evolving into an international consumption platform that connects local residents with global tourists, promoting a lifestyle of "global shopping and enjoying discounts" [5]

Core Viewpoint - During the National Day and Mid-Autumn Festival holiday, Sanya, Hainan, actively promoted duty-free shopping, achieving strong consumer momentum with daily sales at CDF Sanya International Duty-Free City exceeding 120 million yuan [1] Group 1: Sales Performance - The daily sales at CDF Sanya International Duty-Free City surpassed 120 million yuan during the holiday period [1] - The holiday season saw a focus on consumer spending, with various duty-free entities in Sanya planning diverse marketing activities [1] Group 2: Marketing Strategies - A total of 20 million yuan in consumption vouchers were distributed through Douyin and official mini-programs to stimulate shopping [1] - The promotional strategy included an online and offline linkage mechanism to enhance the shopping experience for outbound travelers [1] Group 3: Industry Development - The initiatives taken during the holiday are aimed at establishing Sanya as an international tourism consumption center, injecting new momentum into the local economy [1]