Core Insights - The 2025 China (Guangzhou) Cross-Border E-Commerce Fair emphasizes "New Foreign Trade Momentum, Digital New Future" and showcases over 1,000 quality supply chain enterprises and 42 cross-border e-commerce platforms, making it the largest event of its kind in China [1][2] - Guangdong province leads the nation in cross-border e-commerce with an import-export scale of 745.4 billion yuan, accounting for one-third of the national total and achieving an annual growth rate of 60% [2][3] - The fair features 18 advantageous industrial belts from Guangdong, highlighting the global competitiveness of "Made in Guangdong" products [1][2] Industry Overview - The fair has evolved into a comprehensive industry event that integrates supply chain matching, policy interpretation, and trend discussions, with participation from over 900 enterprises across 23 provinces [2] - The event includes new sections focused on AI in cross-border e-commerce and compliance for overseas expansion, reflecting the need to adapt to new trade trends and mitigate risks [2] - Guangzhou has seen a cumulative cross-border e-commerce import-export value exceeding 700 billion yuan since becoming a national pilot zone in 2016, with a 43.1% year-on-year growth in the first half of this year [3] Emerging Trends - The rise of "潮玩" (trendy toys) as a new force in cross-border e-commerce is highlighted, with companies like Puff Media showcasing over 30 domestic brands at the fair [5] - The global e-commerce market is rapidly evolving, with platforms like Ozon in Russia attracting Chinese sellers, indicating a growing interest in international markets [5] - A report released at the fair indicates a shift in Chinese export cross-border e-commerce from price competition to value creation, with nearly 90% of surveyed companies having original products and over 75% focusing on high-tech products [6][7]