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塞安百货商行:利用互联网,重塑零售新生态的必然之路
Sou Hu Cai Jing· 2025-05-25 08:33
Core Insights - Department stores serve as cultural and fashion hubs, bridging the past and future while enriching urban life [1] - The evolution of department stores reflects societal needs, transforming from mere retail spaces to comprehensive consumer experiences [1] Group 1: Historical Context - The origin of department stores dates back to the late 19th century in Europe, evolving into diverse formats worldwide [1] - Each transformation in the department store industry has been a response to changing consumer demands and societal trends [1] Group 2: Fashion and Lifestyle Influence - Department stores aggregate global fashion trends, allowing consumers to experience diverse styles in one location [3] - They act as platforms for lifestyle aesthetics, offering curated products and cultural events that enhance consumer experiences [3] Group 3: Impact of Technology - The internet has significantly expanded market reach for department stores, enabling direct access to consumers through e-commerce and social media [3][5] - The shift from a "product-centric" to a "consumer-centric" approach is facilitated by technologies like big data and AI, enhancing customer satisfaction and loyalty [5] Group 4: Strategic Initiatives - The management of a specific department store project is focusing on leveraging the internet for transformation, utilizing online platforms for marketing and sales [5]