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未来4个多月超300场高能级文旅商体展联动活动轮番上演 “上海之夏”更好看更好玩更便利
Jie Fang Ri Bao· 2025-07-05 01:58
Group 1 - The "Shanghai Summer" International Consumption Season will feature over 300 high-energy cultural and tourism events in Shanghai over the next four months [1][2] - The event aims to attract both domestic and international tourists, with various high-profile exhibitions and activities planned, including the launch of Louis Vuitton's first giant cruise ship and a limited-time experience space by Vacheron Constantin [1][2] - Last year's "Shanghai Summer" attracted a significant increase in foreign tourists, with a 42.2% year-on-year growth in the number of foreign visitors and a 68.2% increase in foreign card spending [2] Group 2 - The event will focus on popular consumption trends among young people, including IP consumption, dimensional consumption, and trendy play consumption [2] - New services have been introduced to address previous pain points experienced by foreign tourists, including 15 new themed service products and an emphasis on the 240-hour transit visa exemption policy [2] - The BAILIAN VIBE·Bailian Cool Summer Festival will run from July 5 to August 31, featuring a global version of the "i Bailian" mini-program for a seamless service experience [2]