Core Viewpoint - The 2025 "Shanghai Summer" International Consumption Season aims to boost inbound and external consumption, running from July to October, focusing on attracting global travelers through various activities, products, services, and policies [1][3]. Group 1: Event Highlights - This year's "Shanghai Summer" emphasizes internationalization, tailoring activities and products to the characteristics of tourists from different regions such as Japan, South Korea, Southeast Asia, and Europe [3]. - The event will feature ten flagship activities, including the LEGO World Play Festival, Shanghai Disney Resort summer events, and the Shanghai International Light and Shadow Festival, among others [3][4]. - The LEGO World Play Festival, which started on June 11, is a significant global launch event for LEGO, showcasing Shanghai's skyline-themed set [3][4]. Group 2: New Services and Policies - Over ten new themed service products have been introduced, enhancing the 240-hour visa-free transit policy to provide convenience and benefits for inbound tourists in areas such as dining, accommodation, transportation, and entertainment [5]. - The upgraded Shanghai Pass city card offers integrated discounts on transportation, tourism, shopping, and dining, allowing immediate activation without real-name registration [6]. Group 3: Market Performance - The first "Shanghai Summer" event significantly boosted the inbound consumption market, with a 42.2% year-on-year increase in foreign visitors and a 68.2% rise in foreign card spending during the event [7]. - From January to May, Shanghai welcomed over 3.396 million inbound tourists, a 37.7% increase year-on-year, with a notable 84.9% rise in sales of tax-refunded goods [7]. - Shanghai has expanded its tax refund services, with 1,391 tax refund stores and multiple centralized refund points established across the city [7].

Group 1 - The "Shanghai Summer" International Consumption Season will feature over 300 high-energy cultural and tourism events in Shanghai over the next four months [1][2] - The event aims to attract both domestic and international tourists, with various high-profile exhibitions and activities planned, including the launch of Louis Vuitton's first giant cruise ship and a limited-time experience space by Vacheron Constantin [1][2] - Last year's "Shanghai Summer" attracted a significant increase in foreign tourists, with a 42.2% year-on-year growth in the number of foreign visitors and a 68.2% increase in foreign card spending [2] Group 2 - The event will focus on popular consumption trends among young people, including IP consumption, dimensional consumption, and trendy play consumption [2] - New services have been introduced to address previous pain points experienced by foreign tourists, including 15 new themed service products and an emphasis on the 240-hour transit visa exemption policy [2] - The BAILIAN VIBE·Bailian Cool Summer Festival will run from July 5 to August 31, featuring a global version of the "i Bailian" mini-program for a seamless service experience [2]