Core Viewpoint - The 2025 "Shanghai Summer" International Consumption Season aims to boost inbound and external consumption, running from July to October, focusing on attracting global travelers through various activities, products, services, and policies [1][3]. Group 1: Event Highlights - This year's "Shanghai Summer" emphasizes internationalization, tailoring activities and products to the characteristics of tourists from different regions such as Japan, South Korea, Southeast Asia, and Europe [3]. - The event will feature ten flagship activities, including the LEGO World Play Festival, Shanghai Disney Resort summer events, and the Shanghai International Light and Shadow Festival, among others [3][4]. - The LEGO World Play Festival, which started on June 11, is a significant global launch event for LEGO, showcasing Shanghai's skyline-themed set [3][4]. Group 2: New Services and Policies - Over ten new themed service products have been introduced, enhancing the 240-hour visa-free transit policy to provide convenience and benefits for inbound tourists in areas such as dining, accommodation, transportation, and entertainment [5]. - The upgraded Shanghai Pass city card offers integrated discounts on transportation, tourism, shopping, and dining, allowing immediate activation without real-name registration [6]. Group 3: Market Performance - The first "Shanghai Summer" event significantly boosted the inbound consumption market, with a 42.2% year-on-year increase in foreign visitors and a 68.2% rise in foreign card spending during the event [7]. - From January to May, Shanghai welcomed over 3.396 million inbound tourists, a 37.7% increase year-on-year, with a notable 84.9% rise in sales of tax-refunded goods [7]. - Shanghai has expanded its tax refund services, with 1,391 tax refund stores and multiple centralized refund points established across the city [7].

记者 吴卫群 上海持续高温，徐汇西岸滨江更是热浪滚滚：这边，梵克雅宝带来全球首发的"时间的诗篇"高级制 表展，那厢，乐高"世界玩乐节"在西岸梦中心启幕，推出超大城市沙盘、音乐街区、乐高武康大楼等网 红点位……在接下来的4个多月时间里，上海将有总计超300场高能级文旅商体展联动活动轮番上演。 昨晚，2025"上海之夏"国际消费季在徐汇西岸大剧院启动。启动仪式上，"我们都准备好了，欢迎 海内外游客和市民前来打卡。"各项活动的主办方异口同声地表示。 去年的"上海之夏"国际消费季吸引大批境外游客来沪，其间境外旅客人数同比增长42.2%，外卡消 费总额同比增长68.2%。针对去年活动期间境外旅客在上海消费时遇到的"痛点"，今年"上海之夏"进行 多方面升级，宣布全新推出15项主题服务产品，放大240小时过境免签政策效应。 百联集团副总裁史小龙介绍，本届"BAILIAN VIBE·百联酷夏潮流节"作为"上海之夏"城市定制活 动，将从7月5日持续至8月31日。"在入境消费方面，我们将上线'i百联小程序全球版'，并接入'入境通 Easy Go'平台，实现一站式服务体验。" 今年9月，上海将迎来一项重量级的国际水上赛事——202 ...