Core Viewpoint - The article emphasizes the importance of protecting the legitimate rights of trademark holders and consumers through a special enforcement action against trademark infringement in E'min County, aiming to enhance brand development and optimize the business environment [1] Group 1: Focus Areas - The special action targets high-risk areas for trademark infringement, specifically in electronic products, household appliances, clothing and bags, and food and agricultural materials, which are closely related to people's daily lives [1] - The initiative aims to rigorously investigate and penalize illegal activities involving counterfeit well-known brands [1] Group 2: Innovative Enforcement Methods - The enforcement model includes collaboration with trademark holders, inviting brand representatives to assist in product identification, significantly improving the accuracy of case investigations [1] - Legal education is emphasized, with enforcement personnel educating market entities about the Trademark Law and the dangers of trademark infringement, guiding businesses to implement purchase verification systems and standardize trademark usage [1] Group 3: Case Handling and Market Regulation - As of now, the special action has initiated 7 trademark infringement cases, confiscating over 300 counterfeit items from brands such as "adidas," "Dabao," "Nanfu," and "Kunlun Star," with a total involved amount of 50,000 yuan [1] - The E'min County Market Supervision Administration plans to continue its efforts in trademark infringement rectification, maintaining a high-pressure enforcement stance, facilitating complaint channels, and improving inter-departmental collaboration to better protect intellectual property rights and support high-quality economic development in the county [1]