Core Insights - The article highlights the debut of Kunlun Tires, a brand under Double Coin Group, at the Alashan Hero Meeting, showcasing its two main product lines aimed at off-road enthusiasts [1] - The company aims to address the dual challenges faced by off-road vehicle users, providing tailored solutions for both urban commuting and extreme off-road conditions [1][3] Product Overview - The Tianque Expedition HT series is designed for mainstream SUVs and off-road vehicles, emphasizing durability and multi-terrain adaptability while ensuring a quiet and comfortable ride [2] - The Tianque Expedition AT series focuses on extreme off-road performance, featuring enhanced tread design for superior grip and mud clearance capabilities [2] Technical Features - The HT series incorporates a 3D tread pattern for improved grip during emergency braking and features a water drainage system for enhanced safety in wet conditions [2] - The AT series includes a robust shoulder tread design to increase damage resistance and a unique tread pattern that facilitates traction on soft surfaces [2][3] Market Strategy - Kunlun Tires aims to enhance consumer engagement through interactive experiences at the Alashan Hero Meeting and plans to open multiple offline stores by the end of the year to meet one-stop tire selection needs [3] - The company is positioned to leverage the growing SUV market and the expanding community of off-road enthusiasts in China, building a differentiated competitive edge in the professional off-road tire segment [3]